Mobile games gain ground with young consumers

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Young people play mobile games almost as much as console and PC games

A new report from the NPD Group, a market research firm, shows that those between the ages of 12 and 17 are playing mobile games as much as they are playing console and PC games. Mobile games may be extremely popular among young consumers because of the value they place on mobile technology. For many young adults, smartphones and tablets are more often considered a symbol of social status rather than a tool of convenience. This is why the demand for mobile technology is so high among young adults when compared to that coming from older consumers.

Report shows teens spend an average of 7 hours per week on mobile gaming

The report suggests that teens aged 12-17 will spend an average of seven hours every week playing mobile games. This is an increase from the five hours per week that the NPD Group had estimated in 2011. The report also notes that mobile games are not only popular among teens. Children as young as 8 years-old frequently play mobile games, even when in the classroom. Even young people that do not have their own smartphones or tablets still find ways to play mobile games, borrowing their friends’ devices or those of their parents.

Mobile Games - Young ConsumersMobile games can be played anywhere

Part of the appeal of mobile games is the fact that they can be played anywhere. This is one of the reasons why these games have become popular among adults, especially those that commute to work on a daily basis. Young adults tend to play mobile games at home, but they will also play these games at school. Indeed, this trend is becoming so prominent that many educators are beginning to look for ways to utilize the popularity of mobile games in order to drive academic progress.

Mobile may eventually win out over console and PC

While mobile games may be popular, teens tend to spend more time on console and PC games. Mobile gaming is expected to continue growing in popularity among young consumers, but it is unclear whether mobile games will replace those on consoles or PC in the foreseeable future. Currently, much of the game industry has begun to focus more aggressively on mobile platforms in order to take advantage of the popularity of mobile gaming.

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