Russia is becoming a major mobile commerce market
Russia may be emerging as a prominent mobile commerce market. According to PayPal, mobile shopping has become more popular in Russia, rivaling the popularity of mobile payments in many parts of Europe. PayPal Russia notes that consumers in the country are quite different than those in Europe as they are showing significantly more favor for mobile commerce. Convenience has something to do with this, as the company notes that many Internet users are shopping online because it is simply easier.
Russia may soon catch up with Europe in terms of mobile commerce transactions and online shopping
According to PayPal Russia, consumers are using their smartphones and tablets to place an average of 2.6 online orders every month. The average number of orders placed in Europe every month is 3. Mobile payments volume in Russia is only slightly lower than that found in Europe. Notably, Russian consumers are somewhat more cavalier when it comes to mobile commerce. PayPal notes that Russian consumers are more willing to push the boundaries of what they can purchase with their smartphones and tablets.
More consumers want to be able to make mobile payments in physical stores
Approximately 25% of Russian consumers have reported that they would like to be able to purchase products in physical stores using only their mobile devices. Another 22% said that they would like to be able to order food at restaurants before arriving and dining. This would cut down on the site people would have to wait at a restaurant before they were served their food. Placing a reservation through a mobile device would also cut down on wait times outside of restaurants.
Russia’s mobile sector is growing quickly
Russia is quickly emerging as a prominent mobile commerce market. Though the country is lagging behind others in terms of mobile payments volume and sales, more people are beginning to use mobile devices in their daily lives. The country’s e-commerce market reached $17 billion in 2013, and more consumers are demanding services that cater specifically to their mobile devices.