Tag: russia

MTS and Google team to promote mobile commerce in Russia

MTS and Google launch a new mobile commerce solution to accommodate consumer demand

MTS, a telecommunications company operating in Russia, has announced that it has formed a partnership with Google to promote mobile commerce. Demand for mobile commerce services has been on the rise among consumers in Russia, as they have begun to rely more heavily on their smartphones to shop for products online. Through the partnership, MTS and Google will launch a mobile application that will serve as a mobile payments solution.

New application may become very popular among those playing mobile games

With the new application, MTS customers will be able to make purchases online with their mobile devices using their MTS account instead of a bank account. Transactions will be authorized using a mobile number. Many consumers are expected to have access to discounts through Google Play, where the application will be made available. These discounts may benefit the millions of consumers that are interested in mobile games, as they will be able to purchase in-game items and full games on their mobile devices.

Russian consumers are becoming more mobile-centric

Mobile Commerce in RussiaRussian consumers see mobile commerce as more convenient than traditional forms of commerce. Due to growing smartphone penetration, consumers are becoming more mobile-centric, relying on their devices when conducting their daily lives. Banks have taken note of the rise in mobile consumers, and these organizations have begun looking for ways to engage mobile shoppers more effectively. The growing interest that consumers have in mobile commerce has also lead telecommunications companies, like MTS, to provide better services to consumers.

Mobile commerce is experiencing modest growth in Russia

Mobile commerce is growing quickly in Russia, but the country still lags behind others when it comes to supporting mobile shopping. In the coming years, mobile commerce is expected to play a larger role in Russia’s retail sector, especially as more consumers begin making use of smartphones and tablets. Google may accelerate the adoption of mobile commerce in Russia through its partnership with MTS, ensuring that consumers have access to the services that they are interested in.

Mobile commerce is gaining momentum in Russia

Russia is becoming a major mobile commerce market

Russia may be emerging as a prominent mobile commerce market. According to PayPal, mobile shopping has become more popular in Russia, rivaling the popularity of mobile payments in many parts of Europe. PayPal Russia notes that consumers in the country are quite different than those in Europe as they are showing significantly more favor for mobile commerce. Convenience has something to do with this, as the company notes that many Internet users are shopping online because it is simply easier.

Russia may soon catch up with  Europe in terms of mobile commerce transactions and online shopping

According to PayPal Russia, consumers are using their smartphones and tablets to place an average of 2.6 online orders every month. The average number of orders placed in Europe every month is 3. Mobile payments volume in Russia is only slightly lower than that found in Europe. Notably, Russian consumers are somewhat more cavalier when it comes to mobile commerce. PayPal notes that Russian consumers are more willing to push the boundaries of what they can purchase with their smartphones and tablets.

More consumers want to be able to make mobile payments in physical stores

Mobile Commerce and RussiaApproximately 25% of Russian consumers have reported that they would like to be able to purchase products in physical stores using only their mobile devices. Another 22% said that they would like to be able to order food at restaurants before arriving and dining. This would cut down on the site people would have to wait at a restaurant before they were served their food. Placing a reservation through a mobile device would also cut down on wait times outside of restaurants.

Russia’s mobile sector is growing quickly

Russia is quickly emerging as a prominent mobile commerce market. Though the country is lagging behind others in terms of mobile payments volume and sales, more people are beginning to use mobile devices in their daily lives. The country’s e-commerce market reached $17 billion in 2013, and more consumers are demanding services that cater specifically to their mobile devices.