Tag: russia mobile commerce

MTS and Google team to promote mobile commerce in Russia

MTS and Google launch a new mobile commerce solution to accommodate consumer demand

MTS, a telecommunications company operating in Russia, has announced that it has formed a partnership with Google to promote mobile commerce. Demand for mobile commerce services has been on the rise among consumers in Russia, as they have begun to rely more heavily on their smartphones to shop for products online. Through the partnership, MTS and Google will launch a mobile application that will serve as a mobile payments solution.

New application may become very popular among those playing mobile games

With the new application, MTS customers will be able to make purchases online with their mobile devices using their MTS account instead of a bank account. Transactions will be authorized using a mobile number. Many consumers are expected to have access to discounts through Google Play, where the application will be made available. These discounts may benefit the millions of consumers that are interested in mobile games, as they will be able to purchase in-game items and full games on their mobile devices.

Russian consumers are becoming more mobile-centric

Mobile Commerce in RussiaRussian consumers see mobile commerce as more convenient than traditional forms of commerce. Due to growing smartphone penetration, consumers are becoming more mobile-centric, relying on their devices when conducting their daily lives. Banks have taken note of the rise in mobile consumers, and these organizations have begun looking for ways to engage mobile shoppers more effectively. The growing interest that consumers have in mobile commerce has also lead telecommunications companies, like MTS, to provide better services to consumers.

Mobile commerce is experiencing modest growth in Russia

Mobile commerce is growing quickly in Russia, but the country still lags behind others when it comes to supporting mobile shopping. In the coming years, mobile commerce is expected to play a larger role in Russia’s retail sector, especially as more consumers begin making use of smartphones and tablets. Google may accelerate the adoption of mobile commerce in Russia through its partnership with MTS, ensuring that consumers have access to the services that they are interested in.

Mobile commerce in Russia parallels that of Western Europe

The results of a PayPal study are suggesting that people are smartphone shopping trends are quite similar.

PayPal, the online payments giant, has released the results of a recent study on mobile commerce, which showed that the use of smartphones and tablets for shopping in Russia is almost popular as this trend in Europe.

The results of the study were put out in a PayPal press release which compared the mobile shopping trends.

According to the head of PayPal Russia, Vladimir Malyugin, “Russian internet users are no different from other consumers in the major e-commerce markets, and they are increasingly using [mobile devices] to purchase goods and make payments — it’s faster and more convenient.” The survey was conducted in conjunction with Ipsos, a market research service. It looked into the behaviors of 17,500 consumers throughout 22 different countries, in terms of their shopping behaviors. Among those respondents were 793 people who resided in Russia, as of October of last year.

The research found that mobile commerce was used by Russians for an average of 2.6 purchses per month.

Study for Mobile CommerceIn Western Europe, the average number of purchases per month was quite similar, at three. When it came to sales completed specifically by way of tablets, Western Europe was only just slightly ahead of Russia, at 2.4 sales per month, compared to 2.38 sales per month, respectively, said the report.

Furthermore, the users of mobile devices in Russia were willing to purchase a broader range of different types of product and service when using those gadgets. Among smartphone owners, 25 percent said that they would be willing to purchase something within a brick and mortar store through the use of their device. Another 22 percent said that they would be willing to make reservations, or that they would order a meal ahead of their arrival, through their smartphone.

As a part of the mobile commerce trend as a whole, using smartphones to complete payments transactions was also appealing to many Russians. In 2010, mobile payments represented only 1 percent of the full e-commerce market in the country, whereas last year, that figure had made it to 20 percent, said the report.