The startup is currently driving forward at a rapid rate and intends to be huge in the not-too-distant future.
Magic Leap, a company that has already managed to raise about half a billion dollars from some massive tech giant investors have been working on secret technology for years now and it now looks as though augmented reality is going to be a central component to its future.
Its own version of computing over mixed reality is causing them to prepare for millions of gadgets.
The company, which has even received investment dollars from Google, is “gearing up to build millions of things,” said its president and CEO, Rony Abovitz. It is currently running part of its operations in Florida out of an abandoned Motorola factory and Abovitz said that it has begun manufacturing. “We’re not ready to announce when we’re shipping, but it gives you a signal that we’re not far,” he said. While not much is actually known about the device being created by the company, what is believed is that it will be a small sized computer that is self contained and that will likely include augmented reality as it is meant to be something that consumers will be comfortable using while in public.
Aside from augmented reality, it might also involve the use of retinal projection and was developed through surgical research.
Once the Magic Leap device arrives, it is very likely that it will be in direct competition with the HoloLens from Microsoft, which is already taking development kit applications. The HoloLens is wearable technology that uses augmented reality and that has been in development for some time.
According to Abovitz, when it comes to his own company’s devices, “Anything you can do on a smartphone, you can do on Magic Leap.” This gadget also has a working software development kit and it has issued invitations to a number of development teams to start to make mobile apps that will be compatible with the tech. It also holds hackathons on a regular basis at its Florida offices.
So far, the mobile apps that have been built for the Magic Leap device include basic games that allow an augmented reality ball to be thrown back and forth, as well as an application that projects a digital hand and stove that provides directions for making macaroni and cheese.