Wearable technology bra becomes the latest in the smart clothing sector

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A startup from Italy called the Sensoria has now managed to raise $5 million to give its tech a lift – so to speak.

While bras have gone through a number of revolutions over the decades, and many materials and designs have already involved the use of considerable tech developments, the latest in wearable technology is about to make this undergarment a great deal “smarter”.

A wearable garments company has now announced that it has raised $5 million to enhance its product.

Davide Vigano, the co-founder of Sensoria Inc. is now saying that smart clothing – particularly from his own high tech garment company – that includes everything from bras to socks, will be the way in which wearable technology will be preferred in the future. The new round of funding that brought in $5 million is geared toward ensuring that the products will be designed in a way that people will actually want to wear them. This means that the garments will need to be as impressive as the tech, itself.

This is a bold statement for the wearable technology category, which is seeing new additions with each passing week.

Wearable Technology - Smart BraVigano explained that “Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider,” and added that “Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”

Aside from co-founding Sensoria, Vigano is also the CEO of the company, working from its Remond, Washington location. He had previously worked at Microsoft as a marketing executive, making him highly familiar with the technology industry and what it takes to make certain that a given product will actually appeal to consumers.

Vigano explained that this round of Series A funding came from Reply SpA investors in Italy, who now have a 20 percent stake in the company. The funds will be used for the acceleration of the rate of growth in both the marketing department and engineering department of the business.

Sensoria Inc. is the new name of this wearable technology company, which had previously been known as Heapsylon. Sensoria is the name of the company’s most successful product line, which encouraged the business to make the brand name change.

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