Mobile games could help find a cure for cancer
Mobile games are often seen as nothing more than entertainment, but they could have a much loftier purpose when organizations like Cancer Research UK get involved with them. Cancer Research UK has teamed with Guerilla Tea, a developer of mobile games and software, in order to create its first game. The game is meant to serve as a research platform that may help unveil new ways to treat and even cure cancer.
Cancer Research UK and Guerilla Tea take aim at cancer
Throughout the world, mobile games have been gaining momentum among consumers as a primary source of entertainment. The low cost and high availability of these games have made them extremely popular among those with smartphones and tablets. For most consumers, these games are only meant to provide entertainment, but Cancer Research UK believes that they could have a far more practical purpose without actually sacrificing any entertainment value. As such, the organization and Guerilla Tea have begun working on creating a game that aligns with this concept and provide consumers with an entertaining, yet purposeful, experience.
Gamers to discover genetic triggers of cancer
The game being developed aims to task players with accurately locating new genetic triggers of cancer. Exactly how this will be done has not yet been disclosed, but tracking down these genetic triggers could help Cancer Research UK researchers form a better understanding on various types of cancer. This understanding would eventually lead to better treatments and, in some cases, cures for certain types of the infamous disease.
Mobile games may be valuable research tool
Mobile games have proven to be engaging platforms to which consumers have devoted countless hours to. Using mobile games to find new treatments and cures for cancer may be a lofty goal, but Cancer Research UK believes that it is possible. There is no telling when the organization’s game will be released, but it is likely to be made available by the end of this year, if not sooner.
Report shows consumers want mobile commerce platforms from their banks
A new report from the Future Foundation, a global research firm, suggests that consumers in the United Kingdom may be more willing to participate in mobile commerce if payment platforms came directly from their banks rather than from third party groups. Mobile commerce has been gaining prominence around the world, but many consumers remain wary of paying for products using their smartphones and tablets. These consumers often cite security concerns and worry that their financial information may be put at risk through their participation in mobile commerce.
Banks are growing more interested in mobile payments
Many banks and financial services firms have shown a great deal of interest in mobile commerce. These organizations typically embrace mobile payments and allow for consumers to use their accounts to make such transactions. Few of these banks offer their own mobile payment platforms, however, opting instead to support those being offered by third parties, such as Google and Isis. In the United Kingdom, this may be driving consumers away from mobile commerce.
Consumers may have more confidence in mobile commerce if banks get involved
The report shows that 57% of consumers would have more trust in mobile commerce applications coming from their own banks. The report also shows that approximately half of the country uses a mobile device to purchase products online. Consumers claim that they would spend more money in mobile commerce if they could trust their applications. Therefore, if banks begin supporting their own mobile commerce platforms, transactions made through mobile devices may see aggressive growth.
Strict regulations foster secure environment for mobile payments
One of the reasons that consumers would trust mobile commerce applications from their banks has to do with the regulations that exist to manage these banks. Financial services firms are saddled with a great deal of responsibility and must adhere to strict standards that are generally imposed by government organizations. These regulations put a major emphasis on security, which could foster confidence among consumers when it comes to mobile commerce.
