Tag: united kingdom

CloudZync launches new mobile commerce wallet in the UK

| August 19, 2013

Mobile commerce service launched by CloudZync

CloudZync, a mobile commerce startup based in the United Kingdom, has announced the launch of a new mobile wallet application. CloudZync’s wallet is the latest to come to the UK mobile wallet scene and will face significant competition from the myriad wallets that exist therein. The company currently has some 280 merchants signed up to support its mobile wallet. These merchants have expressed strong interest in mobile commerce and its growing popularity among consumers.

CloudZync wallet supported by 280 merchants

The mobile wallet is currently available for iOS and Windows devices. CloudZync has plans to release the wallet to the Android platform at a later date. The wallet can be linked to an existing bank account and can store funds digitally. Users will be able to make payments through the mobile wallet and these payments will be supported by the 280 merchants that have signed up to support CloudZync’s mobile commerce services. The wallet does have an interesting security feature that makes use of QR codes.

QR codes used to provide added layer of security

 

QR codes are not typically considered to be a mobile security tool, but the codes do have some ability to verify the identity of consumers and prevent malicious mobile commerce activities. When a consumer makes use of the CloudZync wallet to make a payment, a unique QR code is generated. This code can then be scanned by merchants in order to verify a customer’s identity. The wallet will also store various rewards from loyalty programs, allowing consumers efficient access to these rewards.

Mobile commerce continues to grow in the UK

Mobile commerce has established a foothold in the United Kingdom, but no mobile wallet platform has yet established a lead over any other. The market is currently inundated with these platforms, each seeking to offer some comprehensive mobile commerce service to consumers. The expansive availability of these mobile wallets has given consumers the opportunity to move from platform to platform without being restricted to a single wallet.

Mobile games gain popularity among UK consumers

| August 9, 2013

Report shows that UK consumers are flocking to mobile games

Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.

Majority of gamers play from home

The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.

UK Mobile Games PopularityIn-game purchases are growing

The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.

Consumers becoming more comfortable with spending money on mobile games

While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games