Tag: social network mobile marketing

Mobile marketing at LinkedIn boosts its app revenue

The social media network’s revamped application has been increasing user engagement in a meaningful way.

According to the latest data from LinkedIn, the recent overhaul of its app has been extremely effective in increasing mobile marketing and overall engagement from users during the 2013 second quarter.

The result of this achievement is that there have been record revenue outcomes for the network.

According to the LinkedIn CEO, Jeff Weiner, during the Q2 earnings call for the company, “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter.” As of April of this year, LinkedIn had completely overhauled its mobile marketing and app experience for both iOS (Apple) and Android (Google).

Since the new mobile marketing and overall experience in the apps was created, engagement skyrocketed.

Mobile Marketing - LinkedIn app revenue boostThe company explained that the changed apps have produced a mobile marketing and homepage engagement rate that is 40 percent greater than it was before the overhaul of the app. Moreover, when compared to the results that were being generated by the earlier version of the social network’s application, the article views, social actions, and mobile profile edits have increased considerably.

Weiner commented last Thursday that “A more engaging mobile experience enhances the overall health of the LinkedIn platform.” Due to the successes of the apps and the engagement that it has generated, mobile has become the most rapidly growing service for that company.

At the same event, Weiner announced that in the second quarter, the average unique visiting members that were coming to the social network through the apps had averaged 33 percent. In 2012 at the same time, that figure had been 21 percent. This presents a considerably different mobile marketing opportunity for the company, as well as the chance to boost its revenues to a notable degree.

Assisted by stronger mobile marketing engagement, the revenue that LinkedIn saw over the second quarter for the year reached $363.7 million. This was a whopping 59 percent greater than the figure from a year before, which was $228.2 million. At the time of the writing of this article, there were approximately 238 professionals connecting through the network, across 200 nations and regions around the globe.

Social media marketing price alert feature added to Pinterest

The network has now launched its latest feature that will help people to find better mobile commerce deals.

Pinterest has just announced that it has launched a new social media marketing feature that is designed to help consumers to be able to obtain price alerts that can help them to find the best deals for purchasing the various items that they see over the network.

Until now, the website has essentially been a digital window shopping experience for consumers.

Usually, people will “pin” the items that they would hope to have but that they may never actually purchase. This latest social media marketing service is being launched close on the heels of the “pin price” feature that gave users the ability to view the current price of the items that they have pinned. As a complementary service, the new price alerts feature will allow users to be able to watch the latest in changes in the price tags of the items that have caught their eye.

This new social media marketing experience emails a user when a product’s price is reduced.

Social Media Marketing - PinterestThis new social media feature is an opt-in service. Therefore, users can choose whether or not to receive the price alerts. If they wish to receive them, they simply need to pin the items they are interested in watching to one of their boards. They will then begin receiving emails whenever there is a reduction in the price of that item.

Pinterest has taken special precautions to help to make certain that there will not be any unintentional spamming produced by this social media marketing strategy. Representatives from the network have explained that they will help to prevent this from occurring by consolidating various prices into a minimum number of emails. They will create as few emails as possible while still providing the user with benefits. Should the email frequency still be too high, the user can use their account settings to change the frequency at which they receive the alerts.

Pinterest is hoping that this new social media marketing effort will help to boost the value of the site and that by partnering with a number of large and independent retailers, the site will stand out from among other mobile commerce websites in assisting shoppers to find the best deals.