Mobile marketing at LinkedIn boosts its app revenue

The social media network’s revamped application has been increasing user engagement in a meaningful way.

According to the latest data from LinkedIn, the recent overhaul of its app has been extremely effective in increasing mobile marketing and overall engagement from users during the 2013 second quarter.

The result of this achievement is that there have been record revenue outcomes for the network.

According to the LinkedIn CEO, Jeff Weiner, during the Q2 earnings call for the company, “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter.” As of April of this year, LinkedIn had completely overhauled its mobile marketing and app experience for both iOS (Apple) and Android (Google).

Since the new mobile marketing and overall experience in the apps was created, engagement skyrocketed.

Mobile Marketing - LinkedIn app revenue boostThe company explained that the changed apps have produced a mobile marketing and homepage engagement rate that is 40 percent greater than it was before the overhaul of the app. Moreover, when compared to the results that were being generated by the earlier version of the social network’s application, the article views, social actions, and mobile profile edits have increased considerably.

Weiner commented last Thursday that “A more engaging mobile experience enhances the overall health of the LinkedIn platform.” Due to the successes of the apps and the engagement that it has generated, mobile has become the most rapidly growing service for that company.

At the same event, Weiner announced that in the second quarter, the average unique visiting members that were coming to the social network through the apps had averaged 33 percent. In 2012 at the same time, that figure had been 21 percent. This presents a considerably different mobile marketing opportunity for the company, as well as the chance to boost its revenues to a notable degree.

Assisted by stronger mobile marketing engagement, the revenue that LinkedIn saw over the second quarter for the year reached $363.7 million. This was a whopping 59 percent greater than the figure from a year before, which was $228.2 million. At the time of the writing of this article, there were approximately 238 professionals connecting through the network, across 200 nations and regions around the globe.

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