Tag: social media ads

The experts in the industry are seeing a bit of a bumpy ride for advertisers and promoters using this channel.

Now that 2013 has come to a close, analysts are scrambling to assemble their data to help them to decide what 2014 social media marketing is likely to involve, including the most effective trends and the changes that will occur regarding actual usage of the networks.

The results of these efforts are already coming in and are helping marketers to rethink their strategies.

Following the trends from last year, the shape of 2014 social media marketing trends is starting to become clearer. There have been a number that have already been identified and that have been making technology news headlines since the start of the year. What is clear is that it will certainly hold a position of notable importance within any successful online and mobile strategy.

The evidence and data from last year are helping to provide a more solid shape to 2014 social media marketing campaigns.

Among the strongest predictions for this year have been the following:

• Images supporting statements generate the most attention, with comments accompanied by pictures receiving 53 percent more likes than image-free posts on Facebook. On Twitter, tweets with supporting images received 18 percent more clicks and150 percent more retweets and 89 percent more favorites than text alone.

• Snapchat and Instagram will carve out a bigger share for themselves in terms of business uses for reaching consumers. Instagram is already the fastest growing network with every day bringing 40 million photo uploads from its 150 million users.

• Mobile marketing will be a vital part of an online strategy. Simply having a website that is smartphone or tablet friendly will not be considered enough for the necessary impact. Features that can be used in store – such as mobile coupons, product reviews, etc – will be among the most popular efforts in this direction.

• 2014 social media marketing will become a serious effort for a growing number of brands. These techniques are already being used by 93 percent of marketers, but the actual focus on the presence they hold on the networks will increase considerably.

This recent addition by the giant network is shining a light on the failures marketers have made in connecting with smartphone users.

A recent addition to the Facebook social media marketing offerings is a new ad format that provides brands with the opportunity to engage with smartphone users once again when they have already previously installed their apps onto their mobile devices.

This also points out a number of flawed ideas that have developed regarding with mobile communications by marketers.

This new step has drawn attention to some of the flaws that have come up in the ways that Facebook social media marketing has been adopted by marketers in order to communicate with their audiences over mobile channels. The new format was designed to help to compensate for the failings in the way that the social network has been used in the past by advertisers.

There remain considerable weaknesses in the use of Facebook social media marketing, particularly over mobile.

The new ad format is designed to help to overcome that problem by giving brands a way to develop a call to action for customers that have already downloaded the brand’s app from within the social network’s own application, but have then stopped using the brand’s app. As there will be a number of different formats available, it will be possible for marketers to direct mobile users on the social network to check out specific features and content from within their own apps.

The point of these new formats is to give brands the chance to obtain a new “second chance” in which they can engage with smartphone users once again after having encouraged them to download their app, but then having failed to keep them interested. This could provide advertisers with a considerable opportunity to communicate with users, or it may simply offer yet another way in which they will miss the point and generate only temporary interest in a brand.

The entire premise behind the Facebook social media marketing attempt is that if it is there, people will come to get it. Though this has many quite excited, there has been considerable skepticism expressed, as well. Only time will tell.