Apps at Facebook to become more efficient through Onavo acquisition

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The company’s data compression could also make the social network more friendly to the wallet experience.

Facebook has just announced another acquisition, this time involving a startup from Tel Aviv called Onavo, which has apps that include services that are designed to compress and monitor mobile data.

This could help Facebook to improve on two very meaningful levels.

As Facebook has been honing its mobile credentials to attract the spotlight, the services from Onavo apps could prove to be very helpful as it could help to encourage more marketers to shed their doubts and give the social network a try.

Equally, these apps could help to enhance Zuckerberg’s efforts with Internet.org.

apps - social mediaThe compression technology might assist the Internet.org program’s attempt to bring internet connectivity into regions that are out of reach for other forms. It could also make Facebook a realistic option within regions of the developing world where data consumption is considered to be a costly luxury. Moreover, it would shrink the roaming charges that would be applied to consumers in the rest of the world.

Beyond having been adopted as a new Facebook subsidiary, Onavo will also be converted into a Facebook satellite office in its home town in Israel, which will become the first time that the social network has had a direct presence in that country. At the moment, no information has been revealed regarding the amount of money that was involved in the acquisition, but there have been speculations ranging anywhere from $100 million to $200 million.

Onavo expressed in a blog post that “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.” They also went on to add that “When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.” It has also been speculated that the tech will be integrated into the Facebook mobile applications in order to make them more efficient in terms of data consumption, as well.

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