Tag: onavo

Apps at Facebook to become more efficient through Onavo acquisition

The company’s data compression could also make the social network more friendly to the wallet experience.

Facebook has just announced another acquisition, this time involving a startup from Tel Aviv called Onavo, which has apps that include services that are designed to compress and monitor mobile data.

This could help Facebook to improve on two very meaningful levels.

As Facebook has been honing its mobile credentials to attract the spotlight, the services from Onavo apps could prove to be very helpful as it could help to encourage more marketers to shed their doubts and give the social network a try.

Equally, these apps could help to enhance Zuckerberg’s efforts with Internet.org.

apps - social mediaThe compression technology might assist the Internet.org program’s attempt to bring internet connectivity into regions that are out of reach for other forms. It could also make Facebook a realistic option within regions of the developing world where data consumption is considered to be a costly luxury. Moreover, it would shrink the roaming charges that would be applied to consumers in the rest of the world.

Beyond having been adopted as a new Facebook subsidiary, Onavo will also be converted into a Facebook satellite office in its home town in Israel, which will become the first time that the social network has had a direct presence in that country. At the moment, no information has been revealed regarding the amount of money that was involved in the acquisition, but there have been speculations ranging anywhere from $100 million to $200 million.

Onavo expressed in a blog post that “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.” They also went on to add that “When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.” It has also been speculated that the tech will be integrated into the Facebook mobile applications in order to make them more efficient in terms of data consumption, as well.

Mobile commerce applications perform well on Thanksgiving and Black Friday


Mobile commerce report shows increase in mobile app use

By now, it is no secret that mobile cMobile Commerce Reportommerce had a strong showing during the Thanksgiving and Black Friday shopping weekend. A multitude of retailers put intense focus on mobile consumers this year in the hopes of engaging these people in various mobile commerce platforms. Onavo, a mobile data compression firm, has released information concerning which of these platforms performed the best during the shopping weekend. The company tracked the performance of these platforms that were put to use by some of the largest retailers in the world.

Report shows Best Buy saw greatest increase in mobile commerce traffic this year

According to Onavo, Groupon remained the most used mobile commerce application during the holiday shopping weekend. Best Buy, however, saw the largest increase in overall commerce on Black Friday. Use of the company’s mobile commerce application shot up by almost 600% on a single day. The Best Buy application was followed closely by one from Wal-Mart. A mobile commerce application from Kohl’s saw an increase in use of over 300% on the same day.

Report accounts for iOS platform only

Notably, Onavo’s report accounts only for iPhone users, thus physical payments made with a mobile device are not represented. The Android platform is currently the only mainstream mobile operating system that supports NFC technology, which facilitates mobile payments for physical products. The report also does not account for the mobile commerce activity that came from consumers with Android devices. These consumers are estimated to have accounted for a major portion of overall mobile commerce activity during the holiday shopping weekend.

Consumers continue to become more comfortable with mobile commerce

Mobile commerce continues to grow in popularity amongst consumers. Retailers have been working to raise the awareness of mobile commerce for several months, hoping to engage a relatively new audience of tech-savvy consumers. These efforts seem to have paid off and may have established a foundation upon which retailers can build more engaging mobile commerce venture for the future.