Tag: smartphone barcodes

QR codes to be used in business directory

| February 11, 2013

QR Codes Business DirectoryThe Sawyer County Record has just announced the inclusion of quick response barcodes.

The latest addition to the Sawyer County Record will be the use of QR codes within its business directory, in order to help to enhance the paper in yet another step toward the digital world.

These barcodes will be used to bring the print paper together with the virtual universe via smartphones and tablets.

Readers will be able to use their mobile devices in order to scan the QR codes that are printed within the paper in order to access the digital content – primarily websites – that is relevant to their location in the newspaper. Within the Sawyer County Record, they will also provide opportunities for deals, special sales, and other unique features that advertisers would like to offer consumers.

QR codes are very commonly found in print media such as newspapers, magazines, and billboards.

This newspaper will now be selling ads to organizations and businesses who wish to make this type of offer to consumers through a simple scan from mobile devices. This type of mobile marketing is becoming increasingly common as print media works to keep its advertisers and draw new ones who may not otherwise have considered print.

David LaPorte, the Record sales manager explained that “With over 50 percent of web searches coming from a mobile device these days, this code will allow a user to scan it and take them directly to business websites.”

It has recently been estimated that in the United States alone, there are approximately 20 million QR codes scans occurring every day. This figure is only expected to rise as the penetration of smartphones continues throughout the population . This offers a tremendous opportunity to advertisers and to print media that would like to link the real world to the digital universe.

There are considerable benefits to using QR codes in advertising. Not only are they exceptionally inexpensive to create and to use, but they also open up a small amount of ad space into a virtually unlimited amount of available content and information. This can include formats that would never be possible in print, such as video and audio.

QR codes with nutrition information added to Nestle packaging

| February 7, 2013

QR Codes NestleThe barcodes will be launched for use by consumers in the United Kingdom, first.

Nestlé has just announced that it is updating its packaging to provide a more mobile friendly experience through the use of QR codes that will provide consumers with nutrition and other relevant information.

Scanning the barcode also reveals the social and environmental impacts of the company’s products.

The first consumers who will have access to these new packages that feature QR codes will be those in the United Kingdom. They will be available on the multipacks of the Kit-Kat two finger chocolate bars in Ireland and England. Consumers will be able to read more about the ingredients that make up the product and how they can be enjoyed as a part of a balanced diet and more healthy lifestyle.

The QR codes also reveal how the chocolate bars were produced to bring them to their store shelves.

The Nestlé product QR codes will direct consumers to mobile friendly websites which contain farm more information than could ever be printed onto the actual product labels on the packaging. The company intends to spread the use of these quick response barcodes across all of the products that it has to offer, and is only getting started with the U.K. and the Kit-Kat bars.

The goal is to help its customers to enjoy its products through more informed choices about what they are purchasing and eating. According to the head of strategic business units, marketing, and sales at Nestlé, Patrice Bula, “We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products.”

Bula went on to say that “We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers.”

A simple scan of the QR codes using a smartphone or tablet that has a free scanning app will allow consumers to obtain added information about how to live a healthier lifestyle in general, even with the occasional treat such as a Kit-Kat. It includes guidance about proper portion control, healthier recipes, and the role that all of this plays in a balanced overall diet and lifestyle.