Tag: smartphone barcodes

QR codes provide McDonald’s customers with nutrition info

| January 21, 2013

QR Codes Mcdonalds Nutrition FactsThe latest design for the product packaging will feature the smartphone friendly barcodes.

In its latest step to appeal to nutrition conscious consumers, McDonald’s Corp. has announced that it will be adding QR codes to the latest design of its product packaging, to make it easier for customers to learn about the foods they are purchasing.

The fast food restaurant has been making several similar efforts to simplify the transmission of information.

This largest fast food chain in the world has been making a number of different efforts over the last few months and in recent years, in order to make nutrition a higher priority. The QR codes are an element of this overall effort, in that they make it easier for consumers to check the nutrition content of the foods that they order.

By using QR codes, this nutrition information becomes much more conveniently accessible.

Kevin Newell, the chief brand officer at McDonald’s, explained that “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.” As a growing number of those guests to the restaurants have smartphones, QR codes became a natural choice to assist in this effort.

The packaging featuring the barcodes will be launched throughout the United States, this week. Though they will not be present on every item, these black and white square will be found on the carry out bags, as well as on the fountain beverage cups from American locations. Throughout the rest of 2013, this same effort with QR codes will be rolled out worldwide as the information is translated into 18 additional languages.

The packaging, itself, was designed with the assistance of a number of different groups of people. It began with the feedback of the customers, themselves, but it also took into account the opinions of advisors in the fields of nutrition, fitness, and public health as a whole. The QR codes are an extension of the effort made last September, where all McDonald’s locations in the United States added the calorie information to each of the foods listed on their restaurant and drive through menus.

QR codes in picture frames give your guests wireless access

| December 31, 2012

qr codes picture frameHosts can share their network and password details with the quick scan of a barcode.

Among the most commonly requested pieces of information from hosts by their guests is the network name and password so that they can access the wireless internet, and QR codes have now been discovered as an ideal solution to this request in one simple scan.

A new mobile trend has arrived, in which hosts have been framing the barcodes and hanging them.

These unique QR codes have been pre-designed in order to allow party and house guests to be able to simply scan them in order to gain access to the wireless internet in the home. This is proving to be both convenient and practical in today’s society where people feel the need to be connected at every moment.

These QR codes are hung in frames that can be scanned by guests so that they can obtain the data they need.

The trick to taking advantage of these QR codes at a party is to hang them prominently in one of the main areas of the home, and to display them in spaces where guests have a tendency of stepping aside in order to check something online or reply to their emails. Before this option, guests were required to ask their hosts for the login information; a process that could be rather frustrating.

As today’s network passwords need to be rather complex, they are often combinations of upper and lower case letters, numbers, and symbols, and they may or may not use any recognizable words. This can make the exchange of the information rather time consuming and impractical. However, when all it takes is a scan of QR codes, it simplifies the process immediately.

This trend was started by a single person, who posted their successes online. It caught on quickly over the holiday season until it became much more common to see them at the Christmas and New Year celebrations and other parties that were happening at that time of year. It didn’t take long for smartphone users to catch on and start scanning the QR codes to receive the connection they needed.