Tag: nfc mobile payments

Report highlights growing mobile commerce initiatives

The Mercator Advisory Group, a market research and analysis firm, has released a new report concerning global mobile commerce initiatives. The report, titled “Global Mobile Retail Payment Initiatives 2013,” aims to shed light on NFC-based mobile commerce and how it is being used in the retail industry. NFC technology has long been a pillar of the mobile commerce field and the technology continues to see strong support in several industries despite the security and efficiency concerns that surround it.

NFC continues to receive criticism

The report notes that there are a growing number of pilot projects concerning NFC-based mobile commerce emerging around the world. In the telecommunications sector, companies responsible for the making of smartphones and tablets are beginning to give their new devices NFC capabilities in order to accommodate the interests that consumers have in mobile commerce and close proximity data sharing. While the report shows that NFC technology is seeing strong progress around the world, the technology continues to be criticized by several of the companies and organizations that are most involved in mobile commerce.

Mobile security concerns surround NFC technology

NFC technology is used to facilitate mobile transactions. This is done by transmitting a consumer’s financial information. This information can be intercepted with relative ease or otherwise stolen from a mobile device by exploiting the capabilities of NFC technology. Companies like PayPal, which has a strong interest in mobile commerce, suggest that NFC technology is simply not secure enough to keep a consumer’s financial information safe. Moreover, the technology may not be adequate of supporting a massive mobile commerce network, leading to efficiency problems.

Small retailers show strong support for NFC-based mobile commerce

While NFC technology may be receiving some dubious attention, the technology is showing promising signs of adoption from small retail businesses. These businesses do not have the same financial clout of their larger counterparts, but must still accommodate the interests of consumers. As such, mobile commerce is gaining ground with these retailers, and NFC technology has been the best solution available to them.

The contactless tech took a big hit when the global retail giant declared it not to be worthwhile.

Tesco, a supermarket giant, has been making some heads spin with its latest announcement that it feels that NFC technology doesn’t have any real value, when speaking at a recent conference.

Many in the industry felt that near field communication is the next up and coming thing.

That said, they may be thinking twice about NFC technology now that the Tesco, a company based in the United Kingdom, gave such a poor assessment of it. The mobile payments industry had been under the impression that this could be the technology that would be used in order to accelerate the drive toward a cashless society.

NFC technology allows information – such as payment transactions – to be exchanged between two devices.

It works by holding the two devices close to one another, or tapping them together. The use of NFC technology also includes a security chip to make sure that data remains encrypted and cannot be read by the wrong recipient. It has been promising to become the best way to offer a range of different mobile wallet services, such as for payments, ticketing, and other similar purposes.

Many industry giants have been banking on NFC technology, including Google Wallet and Isis. However, Tesco says that this isn’t quite what it has been chocked up to be. In fact, it was suggested that it has actually come and gone, and that it won’t be progressing beyond what it has already achieved.

The company has no plans to implement the near field communications and feels that any attempt to try to use NFC technology would simply complicate things. They cannot see that it will take off in any realistic way.

In its statement at the conference, it drew attention to the fact that contactless credit cards already exist, so using mobile NFC technology based payments would not be adding any level of value. Moreover, it suggested that it would not provide any beneficial consumer experience and would simply add complexity to the checkout process. This is in direct opposition to much of the mobile payments industry that is continuing to drive forward with this tech.