Tag: new blackberry phone

The struggling Canadian company is preparing to release yet another handset in the hopes of recovery.

BlackBerry has announced that it will soon be releasing the most secure Android phone the world has ever seen. The company has made it clear that it will not give up its hardware business unless it is given no other choice. Now, it’s hoping that topping security levels over any other Android device will bring its smartphones back into relevance.

The company has unveiled the DTEK50, which is a smartphone the company hopes will appeal to “everyone.”

BlackBerry feels the appeal of a highly secure Android phone is increasing. Consumers are coming to realize that there are many threats to their security over mobile, but they can’t give up their smartphones. Therefore, the company wants to stand out from among the rest by offering those shoppers a device that will keep their personal, private and financial information safe.

Mobile security is a considerable concern among many consumers. That said, a large number haven’t taken even the most basic steps needed to protect their devices. The hope from BlackBerry is that if the device has the added security built in, it will have a significant draw.

The company feels that consumers and businesses want the most secure Android phone available.

Senior vice president of global device sales, Alex Thurber, said “We feel that customers today, certainly businesses and consumers, are beginning to understand just how important security is when it comes to their smartphone.” Thurber spoke during a BlackBerry webcast from the company’s Waterloo, Ontario headquarters.

He explained that it’s important for everyone to be aware of privacy and security issues, risks and threats on their devices, no matter who they are. “I certainly want my children to have secure devices. I don’t want the world looking at what they take pictures of or their emails or their text messages,” he said.

The new BlackBerry DTEK50 has been designed to be the most secure Android phone. It contains built-in features such as encryption and malware protection to keep all user info safe. It also provides enhanced capabilities for viewing and controlling the access apps have to the mobile device features such as the camera.

The first Android based smartphone from the vendor can now be purchased by Canadians.

Canadians have now become the first consumers to be able to buy a BlackBerry PRIV in advance of its release, which is expected to occur in mid-November, though the company has yet to officially release a launch date.

The PRIV will be the first BlackBerry handset to be based on Google’s Android operating system.

This device has now been opened up for preorders within the Canadian market. Though there is no date published for the release of the BlackBerry PRIV, the company is hoping that consumers will start to get on board in buying the device ahead of time, when they know that there is an imminent launch date ahead – even if they don’t know exactly when that will be. This will represent the first time a smartphone from the company will be running on an operating system that was developed by a company other than itself.

The company is hoping that the BlackBerry PRIV will help to revive its floundering handset sales.

Since there is a relatively small BlackBerry customer base at the moment, the majority of developers have stopped creating mobile apps for that operating system. Instead, they have chosen to develop apps for Apple’s iOS and for Google’s Android, where the markets are exponentially larger. This drop in app available has caused BlackBerry to lose a tremendous amount of interest from customers.

Recently, it attempted to create a new appeal for its devices by making it possible for Android apps to be run on BlackBerry 10 through the Amazon app store. However, that didn’t produce the results for which they were hoping.

Now, the BlackBerry PRIV will take this effort a step further by dropping the BlackBerry operating system and using Android, instead, while still providing the hardware features that consumers have come to enjoy from the company. In this way, consumers will be able to use the brand’s smartphone but will still be able to download apps from Google Play, which offers far more applications and a much larger number of favorites than the company’s own offerings.