Tag: new blackberry phone

Even though the DTEK50 experienced lower sales than predicted, the struggling handset maker isn’t stopping.

The floundering Canadian handset maker has decided it’s time for yet another BlackBerry keyboard phone. This announcement follows closely on the heels of an announcement from the company that misled much of the world into believing there would be no more BlackBerry smartphones. After that announcement brought the brand into the spotlight, it took care to point out that third party manufacturing would continue to make the branded devices.

Handset makers willing to pay to license the company’s brand will soon put out a keyboarded smartphone.

This new BlackBerry keyboard phone will be coming into the market even though the DTEK50’s results were not at all impressive. The DTEK60 was just released through a collaboration between the company and Alcatel, but figures about the success of that device have yet to be produced at the time of the writing of this article.

That said, when interviewed by Bloomberg, the company’s CEO, John Chen, gave the official confirmation that another BlackBerry smartphone was on the way. “We have one keyboard phone I promised people. It’s coming,” he said.

The official release date of the upcoming BlackBerry keyboard phone was not announced.

Chen said only that it was coming “soon.” Therefore, that could mean that BlackBerry will have a new mobile device on the market during the holiday shopping season.

Another announcement made by Chen during the interview pointed out that there are more companies interested in producing branded smartphones. In fact, he said BlackBerry is currently talking to two different companies about launching smartphones carrying their logo. That said, he did not identify the two companies at the time of their initial mention.

What he did say was that the two companies are based in India and China. He also suggested that the two companies were neck and neck in terms of what they have to offer.

Fans of BlackBerry keyboard phones appear to have some new offerings on the way in the next few months. Despite the fact that the company isn’t making its own mobile devices anymore, other companies seem to be interested in taking over.

On the heels of an announcement of an exit from the in-house hardware market, it unveiled a new device.

CEO John Chen recently announced that his company would no longer be manufacturing hardware, following up with an announcement that BlackBerry branded smartphones are on the way. The company has revealed to upcoming launch of a new physical keyboard phone release. This new mobile device will hit the shelves within the next six months.

This announcement was made by a top sales executive at BlackBerry within an interview with the BBC.

Alex Thurber, the senior vice president of global device sales, explained that he was aware that the company’s withdrawal from in-house hardware production would make headlines. He added that they were counting on the headlines to draw attention to the company. Then, he explained that BlackBerry branded smartphones would continue to be produced. They will be manufactured by third party suppliers.

The next smartphone to wear the company’s logo will feature its distinctive physical keyboard. In a market where many devices look exceptionally similar, BlackBerry continually tries to stand out.

The next BlackBerry branded smartphones will have the physical keyboard many users love.

The company will rely on its partners to produce the new keyboarded smartphone. It had previously been leaked that BlackBerry was designing a couple of additional devices. When John Chen announced the end of the company’s hardware manufacturing, it looked like those smartphones were scrapped.

According to Thurber, Chen didn’t discuss those models during the previous announcement as final decisions had not yet been made. He didn’t know if they would be brought to market. Now it appears that the decisions have been made. “There will still be a keyboard-based BlackBerry device, designed and distributed within the next six months,” said Thurber.

He pointed out that the keyboards in the BlackBerry branded smartphones will set them apart from Samsung and Apple. Those industry leaders offer exclusively touch screen keyboards. “think there’s a demand for keyboard phones. As we’ve been showing mockups of what we’ve been working on, to our carrier and distributor partners, they are very excited about this,” explained Thurber.