Tag: mobile shopping

Poland is quickly becoming more focused on the mobile sector

The mobile commerce market of Poland is poised for strong growth throughout 2014, according to mGenerator, a leading mobile commerce platform in Poland. This is a trend that is similar to those that are emerging in other countries around the world. Consumers are becoming more involved in mobile technology and, as such, investing more of their time and money on their smartphones and tablets. This means that mobile commerce is beginning to play a much larger role in the lives of people around the world and their interest in mobile shopping and other such activities is growing quickly.

Mobile commerce market set to reach $273 million by the end of the year

According to mGenerator, the Polish mobile commerce market will reach approximately $273 million by the end of this year. Polish retailers are beginning to take the mobile sector more seriously as consumers begin using their mobile devices to shop and find products they are interested in. The demand for smartphones and tablets that are capable of participating in mobile commerce is also on the rise among consumers, which is adding further momentum to the market’s growing potential.

Retailers are growing more conscious of consumer trends

Consumers are showing particular interest in purchasing products that are available from retailers that are close to their home residence. These people are able to purchase products from their smartphones and tablets and then visit a local store to pick up these products. Retailers are also beginning to take “intelligent pricing” into consideration, which involves the better understanding how much consumers actually value a particular product. In order to acquire this understanding, retailers are beginning to track trends concerning the way mobile consumers spend their money online.

Banks are beginning to take the mobile space seriously

Retailers are not the only organizations in Poland that are beginning to take the mobile commerce market seriously. The country’s banks are also beginning to become more involved in the mobile sector by providing their customers with platforms and services that accommodate their needs. By the end of 2014, Poland is expected to establish itself as a very promising market in the mobile commerce sector.

The post holiday rush caused nine of the top ten sites on the Keynote index to slow down.

The Keynote Mobile Commerce Performance Index has revealed that among the top ten sites, nine experienced slower than normal load times during the week that ended on January 5, as a result of heavy use by shoppers who were looking to find a great last minute deal following the official holiday season.

Shoppers continued to search for deals long after the holiday season had already come to a close.

Retailers experienced continued online sales both online and through mobile commerce as shoppers continued to return. This surge following Christmas and New Year placed considerable pressure on websites, particularly those meant for smartphones and tablets. It also added some strain to wireless carrier networks. The result was that page load times slowed down a little bit, according to Keynote’s data from that week.

This shows that online and mobile commerce holiday shopping doesn’t stop at January 1.

Instead this mobile e commerce trend showed that shoppers will continue purchasing as the sales continue in through the first month of the year. This involves a mix of different types of purchases such as through exchanges, buying at discounted sale prices, or shopping with gift cards that were received at Christmastime.

Each of these individual trends adds its own amount of pressure to the overall mobile ecommerce scene. During that week, the average smartphone friendly site homepage load time among the 29 different retailers that make up the index was 7.62 seconds. When compared to the week before, this was slower by 0.62 seconds.

During that week, Sears Holdings Corp. managed to top the index, with a load time of its mcommerce home page load time of 3.13 seconds. Its success rate was a tremendous 100 percent. This earned the company a very strong 986 score out of a possible 1,000 on Keynote’s index.

This was achieved through a light mobile commerce homepage weight of 61 kilobytes made up of only 8 elements. Typically, Keynote’s recommendation is that a site contain only a maximum of 10 to 12 elements (for example, scripts and images) and that it weigh no more than 61 kilobytes to ensure optimal performance.