Tag: mobile shopping qr codes

QR codes are central to Bond No. 9 mobile commerce

QR Codes Bond No. 9 FragranceThe new “digital fragrance” is being sold exclusively through barcode scans.

The marketers of the new Bond No. 9 fragrance have taken a mobile commerce tack to draw attention to itself in a marketplace that is flooded with products, by using QR codes in a unique way.

The perfume is being launched at the end of June and will be sold only online, through a page accessed by barcode.

The scent is being launched for $250 per bottle and has announced that it will not be making its fragrance available to brick and mortar retailers for the launch. Its sales will occur online through a website that can be accessed by way of scanned QR codes. This is a direct nod to the popularity of smartphones and tablets and the growing number of people who are using mobile commerce.

The QR codes will be available in a number of different locations for consumers to scan.

The question is whether or not consumers will actually be on board with the idea of using QR codes to purchase a product that they have not been able to try out for themselves. As a highly personal product, many consumers prefer to try fragrances before they buy and will typically only shop online when they have already used a product and know that they like it.

That said, Laurice Rahme, the owner and founder of the Bond No.9 brand, feels that there is enough motivation to generate a tremendous success. Rahme said that “The fragrance business is always doing the same thing and the same thing and the same thing. We wanted to really capture what is going on in the world. Everybody is online. Everybody is mobile. So we have to do a fragrance for that world. It’s a different world.”

Rahme explained that what she loves about the QR codes on the packaging is that the industry is always discussing the challenges of training and retraining sales people, but this technique allows the bottle to communicate directly with the consumer. She believes that this takes the product beyond department store distribution.

The QR codes definitely generate a unique mobile commerce fragrance experience, but it has yet to be seen whether this “universal” unisex fragrance will take off at that price and over this channel.

Using QR code and mobile commerce to make shopping easier

qr code jean shoppingShopping is not a great experience for everyone, and if you visit Hointer in Seattle, shoppers will find a new and possibly more exciting way to find the perfect pair of jeans or the top that really does fit just right with the use of QR code and mobile commerce to find sizes and even to pay when the fit is right on target.

Not everyone loves shopping

A group of girlfriends may love spending time in a store together trying on the newest styles and showing each other how they look. However, not every consumer wants to shop this way. In fact, if some could, they would never set foot inside a clothing store if they could help it. Those consumers may find the shopping experience at Hointer a little more to their liking and may come home from shopping feeling a little more relaxed than in the past.

New system with QR code and mobile commerce

Shoppers at Hoitner will come into a store that seems to be missing some merchandise. The system is based on QR code, so a smartphone is a must. Costumers will see just one of each style of clothing. They can choose the jeans they would like to try and scan the code. In the dressing room, a pair in the size of their choosing comes via a shoot and they can then see if they fit and look good. Rejected pairs can be returned, or the customer can keep them by using mobile commerce to pay for the jeans with their smartphone.

Stores of the future?

The Hoitner experience is probably not for everyone, but even die-hard shoppers may see some value in such a shopping experience when they simply do not have all day to shop or are having a hard time finding what they want. Men who detest shopping may find huge value in this type of experience, as will those that find chatting with salespeople something they simple do not like to do. Those with a taste for the future, less time to shop, and a love of science fiction may find this one shopping trip they simply can not pass up.