Tag: mobile payments security

Fraud is already rapidly on the rise in this sector which remains relatively limited, and it is only expected to grow.

When it comes to the adoption of smartphone based payments, one of the biggest concerns of consumers is mobile security, and for good reason, according to the latest data that has revealed that fraud in this area is a growing trend and it is coming at a considerable price.

The m-payments market was slow to get started, but it is experiencing some growth.

However, at the same time that m-payments are slowly growing, mobile security risks are increasing rapidly and are expected by experts to increase at a more rapid pace in coming years. This problem is expanded when m-commerce is taken into account, as shopping over smartphones has been taking off at a very rapid rate and is expected to become quite explosive over the upcoming holiday buying season.

A recent report has shown that the cost that mobile security issues is going to be a pricy one.

According to the Gartner technology research group’s projections, over the next four years, m-payments will experience a 35 percent average annual growth rate, which will send the number of users to around 450 million, and the amount of spending over this method up to $721 billion by 2017. In North America, alone, there is expected to be a growth rate of 53 percent, this year, so that by the end of 2013, it will have reached $37 billion, when compared to last year’s $24 billion. This is positive news for that industry, but also represents a growing mobile security risk as it becomes a more lucrative target to potential scammers and thieves.

All of the major players in smartphones and technology seem to have made their way into m-payments in one way or another, each with their own efforts to enhance mobile security to the point that they can make consumers comfortable with the tech and keep out fraud at the same time. This includes the acquisition of Braintree by PayPal, the new and improved mobile wallet launch by Google, and the addition of fingerprint scanning and biometrics by Apple.

Still, the primary barrier that all of those companies face is in mobile security, as consumers are still not convinced of the safety of their sensitive data. As many consumers are already quite comfortable with the payments methods that they already use, they are not ready to take a risk on a new and little known technology, when they don’t feel that their credit and debit cards are causing them an inconvenience.

Visa has high hopes for mobile payments in Asia

Visa has been showing a great deal of attention to the emerging mobile payments scene in Asia. The region has become one of the most active places in the world when it comes to mobile commerce, largely due to the aggressive steps that retailers are taking and the growing proliferation of smartphones and tablets. Visa is one among several financial service firms that have been working to establish a strong presence in the mobile payments sector of Asia and the company sees a great deal of promise in several of the markets located within this region.

Asian Pacific sees a great deal of mobile commerce activity

According to Visa, mobile payments are likely to thrive in markets where card payments are already very common. The company anticipates that mobile payments will see the most aggressive growth in Australia, Hong Kong, and Taiwan, which are quickly establishing themselves as hubs for ambitious mobile commerce projects located in the Asian Pacific. The company notes that Japan is also a likely place to see strong growth in mobile payments, due to the fact that many consumers in the country already use their mobile devices to purchase transit tickets.

Security remains a problematic issue

Consumers that regularly use their mobile devices have shown a great deal of comfort when it comes to mobile commerce. These people have been able to acclimate to the idea of mobile payments more easily than those that do not use their smartphones and tablets on a regular basis. There are universal concerns that exist within this sector, of course, the most prominent of which happens to be security. The threat of financial information being stolen and exploited has proven to be a prohibitive issue to many consumers throughout the world.

Asia could present lucrative opportunities to mobile commerce firms

Visa is not solely focused on Asia with its mobile payments endeavors. The company is currently involved in various projects that are taking place around the world. Visa’s primary interest is to make consumers comfortable with mobile payments, but notes that there is a great deal of promise in Asian markets that could prove lucrative to those that manage to provide comprehensive mobile commerce services to the consumers that are demanding them.