Tag: mobile commerce UK

Voicekey to develop new mobile commerce platform in the UK

Voicekey wins contract from UK government concerning development of new m-commerce platform

Mobile Commerce - Contract AwardedVoicekey, a developer of biometric security solutions, has been awarded a commercial contract from the United Kingdom’s Technology Strategy Board. The contract represents the second phase of a mobile commerce initiative in the United Kingdom. During the first phase, Voicekey was able to introduce new technologies and security features to the mobile space. The second phase will focus on the development of a market-ready mobile commerce solution that will be easily accessible to consumers as well as secure.

UK consumers are becoming more interested in comprehensive m-commerce services and platforms

Consumers throughout the United Kingdom have become very interested in the concept of mobile payments and purchasing products from merchants using only their mobile devices. Many consumers have encountered troubling problems with the mobile commerce platforms that they use on a regular basis, however. Lackluster security has put consumer’s financial information at risk of exploitation and poorly designed platforms have created an unfavorable experience for many people. The demand for easy to use, well developed, and secure platforms has been on the rise.

Merchants and consumers are somewhat reluctant to engage in the mobile commerce space

Voicekey aims to address that merchants and consumers have when it comes to mobile commerce. For consumers, accessibility has become a serious issue. Many platforms make use of NFC technology, but few people actually have the NFC-enabled mobile devices needed to use these platforms. For merchants, security is a major issue. Merchants are also somewhat uncertain about the potential revenue growth they could see by engaging mobile consumers more aggressively.

Platform expected to be equipped with biometric security technology but will not be based on NFC technology

Voicekey is expected to develop a platform that will address many of these issues. The platform is likely to make use of the company’s biometric security technology, alleviating some of the security concerns that merchants and consumers have. The platform is also expected to be more accessible to consumers without NFC-enabled devices. The platform may use NFC to some extent, but it will not be entirely based upon the technology.

Mobile commerce has a strong showing on Mega Monday in the UK

Mega Monday proves attractive to mobile shoppers

IBM Digital Analytics has released a new report concerning the performance of mobile commerce in the United Kingdom on the famous “Mega Monday” shopping event. Mega Monday fell on November 25 this year and is quite popular among consumers because of the special deals and discounts retailers tend to offer on that particular day. This year, consumers appeared to have favored shopping with their mobile devices rather than participate in traditional forms of commerce, largely due to convenience issues.

42% of online retail traffic came from mobile devices on Mega Monday

According to the report, online sales rose by 33.5% on Mega Monday over what they had been during the same day of 2012. Approximately 42% of all online traffic came from mobile devices, a 68% increase over 2012’s online retail traffic volume. The majority of this traffic resulted in a sale, with consumers taking advantage of the deals that were being offered by retailers during Mega Monday.

Tablets are ideal for mobile shopping

Mobile Commerce UK - Mega MondayThe report shows that many people favored their tablets over their smartphones when it came to mobile shopping. This is largely due to the more accommodating nature of tablets. The large screens of these devices make it easier for consumers to navigate retail sites, thereby making it easier to find and purchase products that they are interested in. Smartphones remain popular among most consumers, however, due to their convenient size.

Retailers look to mimic the success of the past

The holiday season has long been a significant time of year for retailers. Over the past two years, retailers have been putting more focus on the mobile sector, and this has been paying off for many companies. In 2011 and 2012, retailers saw a significant increase in revenue due to their proclivity for engaging mobile consumers. Many are hoping to mimic this success this year by ramping up their mobile commerce initiatives.