Tag: mobile commerce UK

Mobile commerce is growing quickly in the UK

| February 27, 2015

New report shows that online retail sales are growing due to mobile shopping

Mobile commerce is powering growth in online retail sales in the United Kingdom, according to a new report from IMRG and Capgemini. The report shows that online retailers are beginning to see a surge in mobile traffic and sales. Consumers are using their smartphones and tablets to do their shopping more regularly, which has lead to an increase in mobile commerce and has opened new opportunities for retailers to engage mobile consumers.

40% of online retail sales are coming from mobile devices

According to the report from IMRG and Capgemini, some 40% of online retail sales are being made through mobile devices, up from 37% that was reported in the previous quarter. Mobile spending is growing quickly, as more online retailers take steps to accommodate the needs of mobile consumers. The report notes that 25% of mobile commerce sales are completed through smartphones, while 75% of these sales are made through tablets.

Tablets are favored among mobile shoppers because they offer a more enjoyable shopping experience than smartphones

Mobile Commerce UK GrowthTablet devices appear to be favored among mobile shoppers. This could have to do with the larger screens of tablets. A large screen allows for more control and is more aligned with the design features of mobile retail sites. This provides a more enjoyable shopping experience for consumers, many of whom have shown favor for mobile commerce because of its convenient nature. Retailers are taking steps to be more accommodating to smartphone users, some of whom have suggested that the shopping experience on some mobile sites is subpar.

Demand for in-store mobile commerce support is growing among consumers

While online sales are growing quickly because of mobile commerce, in-store mobile sales are lagging behind. Relatively few retailers support mobile payments at their physical locations, but this could change in the coming years. New services are making it possible for retailers to accept these payments in their stores, and demand for such support is growing quickly among consumers that are interested in mobile commerce.

Mobile commerce accounts for 32% of all retail sales in the UK

| March 6, 2014

Mobile shopping has seen strong growth in the United Kingdom

IMRG Capgemini, a prominent retail industry association, has released a report highlighting the growing popularity of mobile shopping in the United Kingdom. Many consumers in the UK have begun to use their smartphones and tablets to shop online for products that they are interested in. These people also purchase these products directly from their mobile devices, taking advantage of discounts and other deals being offered by retailers. As mobile shopping becomes more prominent throughout the country, many UK retailers are evolving to accommodate a mobile-centric audience more effectively.

Consumers are showing favor for shopping for and purchasing products from their mobile devices

According to the report, mobile purchases now account for 32% of all online sales in the United Kingdom. Consumers have become quite comfortable with the concept of mobile commerce and have shown favor for the convenience that it represents. The report shows that the majority of mobile purchases have to do with apparel and fashion, but many people also use their mobile devices to shop for and purchase electronics and other sorts of products.

Tablets may become the dominant mobile shopping platform

UK Mobile Commerce - Retail SalesAn estimated 70% of the United Kingdom’s populace currently owns a smartphone or tablet. As mobile commerce becomes more popular, many consumers are reporting that tablets offer a more enjoyable shopping experience. Approximately 12 million tablet devices were sold in the United Kingdom in 2013 and many retailers are beginning to fashion their mobile commerce initiatives to cater to tablet devices specifically. Tablets may soon become the most favored mobile shopping platform, but smartphones currently boast of that honor.

Consumers remain concerned over the security of mobile commerce

While consumers have shown their eagerness to participate in mobile commerce, they have also expressed serious concerns. The majority of these concerns have to do with the security of their financial information. Mobile commerce, as a whole, is still quite new. This can mean that retailers and other groups participating in the sector have not yet come to fully understand the security issues that exist in this field.