Tag: mobile commerce study

The channel is booming as brands and companies discover that consumers are buying over their devices.

The latest figures have now been released from the e-Retail Sales Index from IMGR Capgemini, which has revealed that their mobile commerce index is continuing a rapid rise as retailers continue to catch on.

The massive year over year and month over month growth is being credited to retailer adoption.

The report from the latest index indicated a 136 percent growth when June of this year was compared to that of last year, and when May was compared to June this year, an 8 percent growth was recorded. Conversion rates had also experienced a considerable increase, which would prove highly appealing to retailers.

Mobile commerce conversion rates rose massively from 1.27 percent in June 2012 to 2.03 percent this year.

At the same time, retailers are seeing that the spending rates and conversion rates over the tablet mobile commerce channel are approaching those of desktops. This is an opportunity that many of them are refusing to ignore. Even specific sectors are showing promising growth, causing the companies in those areas to get on board.

In the U.K, clothing sales over mobile commerce saw a year over year growth in June of 29 percent, as summer wardrobe updates were made at the start of the season. Even more promising was the area of home and garden products, which saw a year over year growth of 35 percent in the same month as the winter was left long behind and landscaping, gardening, and home reno projects got started. Even travel rose over this channel as summer vacations were planned, with a year over year growth of 15 percent and a 4 percent month over month rise.

According to the Capgemini vice president and head of retail consulting and technology, Chris Webster, as consumer confidence continues to grow in mobile commerce and purchasing with their tablets and smartphones, the index is remaining very strong. The findings from their analysis is only underscoring existing evidence that wireless technologies have brought a great deal to the doorstep of the retail sector, and those companies are not failing to take hold.

British smartphone users have the largest percentage of shoppers among European countries.

According to the results of a recent study, among all of the leading eight European markets, it is the U.K. that leads the way in terms of the use of mobile commerce among its shoppers.

The study showed that the United Kingdom is by far the most oriented toward smartphones and tablets.

The study, conducted by vente-privee.com, which is the leading Europe-wide flash sale pioneer online, indicated that 37 percent of the turnover in the U.K. comes from mobile commerce. The other countries that were considered within this research included Belgium, Italy, Spain, Germany, The Netherlands, Austria, and France.

Among all of those countries, mobile commerce contributed to approximately 32 percent of online sales.

That figure has grown by 6 percent since the close of 2012, which represents tremendous growth. In terms of the use of the devices for mobile commerce, 47 percent of the sales originated from smartphones, while the remaining 53 percent came from tablets.

That said, the lead of the United Kingdom is a considerable one, above the other seven European countries that were included in the study. Compared to its 37 percent, the country in second place, France, saw a figure of 29 percent. Though this is still a notable percentage, it is well below that of the U.K.

Another area in which vente-privee.com found that there was a considerable lead by the United Kingdom in mobile commerce was in the percentage of customers who shopped over smartphones and tablets. The U.K’s figure was 41 percent, with Germany in second place at a much lower 35 percent.

Among all of the company’s mobile commerce using customers in the United Kingdom, 71 percent were women. The average age of the smartphone and tablet using shoppers was 39, in comparison to the average age of those using other channels, which was 41.

When the study looked into the number of mobile commerce orders that were made, the average was 7 online purchases per year, among which over half were made on a smartphone or tablet. Among those using other online channels, only 5 purchases were made per year through the company.