Tag: mobile commerce study

The latest projections from Gartner have revealed that computing anytime and anywhere is impacting buyer choices.

According to the most recent forecasts that have been made by Gartner, mobile commerce is having a considerable impact on buyer behaviors and it predicts that it will have a considerable impact on the shipments of traditional PCs that will be seen from now on.

The report from the company showed that consumers haven’t slowed down their rate of spending.

Instead, the report indicated that consumers have shifted their focus toward mobile commerce instead of stopping the purchasing of the devices. It showed that tablet shipments will be increasing by 67.9 percent this year, bringing them to the point that 202 million units will have been sold.

This mobile commerce shift will occur at the same time that there will be a sudden drop in PC sales.

The considerable decline that occurred in laptop and desktop sales that was already recorded in the first quarter of this year is only the start of a trend. It is the result of a change in consumer preferences. They are more able to meet their wants and needs using mobile commerce instead of through traditional computers. This also indicates that there will be room made for new products that will be reaching the market shelves throughout the second half of the year.

The combined shipment of PCs, tablets, and smartphones, worldwide, are expected to reach 2.35 billion units by the beginning of next year. This represents an increase of 5.9 percent over 2012. The market is, however, being driven primarily by smartphone and tablet sales. To a smaller degree, it is also being driven by ultra-mobiles. PC shipments, on the other hand, were on the decline, instead.

According to the Gartner research vice president, Carolina Milanesi, said “Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets.”

This makes it very important for businesses to begin their own focus on catering to consumers through mobile commerce, as this will be the device that many will be using in order to shop.

The research revealed that 29 percent would rather pay with their smartphones than credit or cash.

A recent mobile commerce study has revealed that nearly one third of Americans have stated that if they could carry only a single item when they leave the house, it would be their smartphones, even over and above their wallets.

This preference has occurred at the same time that a growing interest has revealed itself in smartphone payments.

These discoveries were among the results of a mobile commerce analysis that was conducted by PayPal. It also indicated that most consumers in the United States – 86 percent – wish that they wouldn’t need to carry a wallet at all. The report on the study also looked into the consumer attitudes in four other countries, which were: Canada, the United Kingdom, Australia, and Germany. They saw a similar trend toward smartphone payments in each of those countries.

At the same time, the report indicated that businesses are falling behind consumer interest in mobile commerce.

What it showed was that businesses are not keeping up with what consumers want from mobile commerce and payments. It has indicated that 68 percent of Americans have found themselves in a situation in which they would want to buy something but they didn’t have any cash on them. Another 30 percent stated that this happens to them frequently. However, PayPal did not include any data about the attitudes regarding business owners for accepting smartphone payments within the report.

Another mobile commerce study performed by Gartner, showed that transactions will likely grow to reach $235.4 billion before the end of the year. Moreover, by 2017, they predict that transactions will hit $721 billion. At the same time, NFC technology – which has been used for many forms of mobile payments services – has not taken off as had previously been predicted, and many high profile services (such as ISIS and Google Wallet) have struggled to take off.

The PayPal mobile commerce survey indicated that shoppers are ready and looking for a change in the methods available to them for making payments, but there is yet to be a market winner because no single system has emerged.