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Mobile commerce sales blast beyond $10 billion

BWild | August 30, 2013

This achievement had already been reached within the first half of this year.

According to some of the latest data that has been issued from comScore, the estimates about the first half of this year are that the total sales over mobile commerce broke the $10 billion mark within that time period.

These figures reflect the transactions that were completed within the United States, alone.

According to the report from comScore, the total that was reached within the first two quarters in terms of mobile commerce sales in the United States over smartphones and tablets was an estimated $10.6 billion. That announcement was first made by the company when it released its figures on Tuesday.

Purchases over smartphones made up the majority of the mobile commerce sales totals.

Mobile Commerce Sales Blast Off The data showed that mobile commerce purchases over smartphones made up $6.7 billion of the total for the first six months of the year. Tablets contributed the remaining $3.9 billion. That said, it is important to point out that there are approximately twice as many smartphone users as there are tablet users in the United States, which can help to show why the total for the smaller device was notably higher.

Overall the actual commercial purchases made over mobile commerce on smartphones were responsible for the final total, whereas, over tablets included other sectors and forms of shopping.

Moreover, it should also be pointed out that the $10.6 billion mobile commerce sales total still makes up only just shy of 10 percent of the online shopping sales as a whole. This, despite the fact that the first iPhone as released six years ago and, therefore, has provided shoppers with a means of purchasing over wireless devices for more than half of a decade.

Also important to understand about the comScore mobile commerce data is that the figures that were assembled do not include those that were made via mobile payments. Those would involve the sales that are completed within a brick and mortar shop, but where the smartphone was used as a payment method. It was only the purchases made exclusively over the small screen devices that were taken into consideration.

M-commerce market is Walmart’s next big target

Julie Campbell | May 31, 2013

This massive retailer is seeking to expand its reach by taking massive steps into mobile.

The largest retailer in the world, Walmart, has announced that it is attempting to use m-commerce technology to enhance the shopping experience that it provides within its stores while it continues to focus on pleasing its customers.

This, according to the company’s global head of mobile, Gibu Thomas, in a prepared statement.

By accomplishing this goal and maximizing the potential that m-commerce has to offer the retailer, Walmart believes that it will generate an additional $689 billion in sales that have been influenced by mobile, by 2016. The company is coming to recognize that the future of retail is about returning to the past values for a personalized experience.

It feels that m-commerce will help it to provide an experience that is customized to each consumer.

M-commerce - Walmart According to Thomas, “The future of retailing is the history of retailing — a personalized interactive experience for every customer delivered from a smartphone.” He added that m-commerce tools will be used for addressing the needs of consumers above all else, particularly in terms of saving them time and money.

Thomas added that “It doesn’t always have to be the cutting edge whizz-bang feature to get the kind of impact you want for your customer. It could be simple things that fit their everyday needs.” As 90 percent of the purchases made at Walmart are still occurring within its brick and mortar locations – despite heavy attempts to push its online shopping experience – it is clear that it is the in store experience that holds the greatest opportunity.

Therefore, Walmart is seeking to use m-commerce tools that are “indispensable” to customers for its in store shopping, as opposed to necessarily trying to drive online sales. That said, it is Walmart’s believe, said Thomas, that it will generate $27 billion in revenues over mobile by 2016.

He explained that the company feels that the best way to introduce m-commerce tools to customers is by adding new capabilities into tools that have already been in existence and that have already been adopted by the majority of consumers, such as creating a shopping list.