Tag: google mobile

The last year has made it especially clear that mobile is not a fad but a revolution in marketing

With the rapidly increasing penetration of smartphones and tablet computers, mobile has changed the way that people conduct their daily lives.

It starts with their alarms in the morning to the maintenance of their work and school schedules, topic research, communications – verbal, text, email, social networking, etc. – and even their shopping. Companies and brands of all sizes have not failed to recognize this important trend, and are now seeking ways to embrace this technology so that they can take advantage of the tremendous opportunities that it has to offer.

Google has been a central organization in the efforts to go mobile (GoMo) for many companies.

It is continually presenting an increasing wealth of information and resources so that companies of all sizes can understand what they need to do to become a part of the mobile web, and begin spending their advertising dollars there. This is, after all, how the search engine giant makes a significant amount of its income. Therefore, the better informed and equipped the business world can be in going mobile and marketing there, the more everyone will benefit over the long term.

There are, according to Google, five primary questions that every business should ask itself.

This questions were whittled down from the broader concepts that make up the mobile marketing world and are the heart of any strategy or campaign that can be successfully run using that channel. They are the following:

• How will the value proposition be changed by mobile? This includes how the mobile customer will be served by the company, the way in which local consumers can be targeted, and the challenge relating to price transparency.

• How will the company’s digital consumer resources be changed by mobile? For example, the mobile optimization of the website, or the development of an app.

• Is the company actually embracing mobile technology in a way that is meaningful and accountable, both to operations and the consumer?

• How should mobile marketing be adopted by the company? This includes multi-channel marketing, a mobile search strategy, and using this technology for building the brand.

• How can the tablet consumer be specifically addressed? This includes the specific needs of tablet users and how they are different from smartphone owners, and the implementation of tablet commerce strategies.

 

Google Wallet may soon take the form of a card

By now, consumers that are interested in mobile commerce are likely to have heard of Google Wallet. This mobile payment platform can transform smart phones and tablets into platforms that allow consumers to make purchases of goods and services using digital information rather than physical currency. Despite a relatively rough launch last year, the Google Wallet has become a leading mobile commerce platform, successfully exposing a wide range of consumers to the concept of mobile payments.

Google Wallet Card could help expand the accessibility of mobile commerce

Google may now be gearing up for the launch of a physical version of the Google Wallet. The Google Wallet Card, as it is being called by Android Police, a technology web site, has caught some screenshots of Google’s plans and how a physical card may be the next step in the continued evolution of the Google Wallet. The new system will provide consumers with a card, much like the traditional credit cards that are widely used today. This card will be linked to a Google Wallet account and make use of the financial information associated with that account.

Consumers without NFC-enabled devices left out of mobile commerce loop

Through this initiative, Google aims to make mobile commerce more accessible to a wide range of consumers. Currently, mobile commerce is largely reserved to those with NFC-enabled mobile devices. Those without such a device are unable to participate in mobile payments simply because their devices cannot interface with the technology used in mobile commerce. The Google Wallet Card will solve this problem by giving consumers another option to engage in mobile payments.

Still a long way to go before mobile commerce becomes mainstream

The Google Wallet Card will be accepted anywhere major credits card are accepted. Google has invested heavily in mobile commerce thus far and is keen to ensure most consumers have the ability to engage in mobile payments. The Google Wallet Card is one step closer to realizing this plan, but Google will have to continue its work in order to get people interested in making payments using their smart phones and other mobile devices.