Tag: google mobile

As a growing number of marketers target smartphone and tablet users, the search engine giant is feeling the pinch.

Shares at Google have experienced some notable drops over the last week, following the reports from the search engine giant that have indicated that profits and second quarter sales were not as high as they had projected; a fact that is being blamed, in part on mobile marketing.

Though Google is very dominant in the online sphere, smartphones and tablets are shaking things up.

The revenue for the second quarter of this year was reported to be $11.1 billion. Though this is still a solid figure, it is a clear miss of the average estimate that had been presented by analysts for $11.3 billion during that period of time. Mobile marketing is starting to be seen as considerably more powerful and influential than it had been.

Moreover mobile marketing also took its toll on the profits that Google experienced in this time.

Before certain items, profits had been at $9.56 per share, which is lower than the average forecast, which had been staked at $10.80. Last week, the shares continued their slide by up to 5.7 percent, at times.

Furthermore, beyond all of this unfortunate news for Google, the average cost per click also drooped by 6 percent, as mobile marketing became an increasingly popular effort, drawing budgets away from traditional desktop advertising.

According to a BGC partners LP analyst, Colin Gillis, in an interview with Bloomberg, “The challenge is for Google to reignite revenue growth as their existing businesses start to mature.” Gillis went on to say that “The core business is slowing down.”

This means that Google, just like the rest of the online world, is now realizing that the power of mobile marketing is considerably greater than predicted, and that an evolution will be required in order to be able to keep up with the changes that it demands.

There was one point during which the shares from Google had shrunk to $858.80 following late trading that had occurred after the day’s closing, which had been recorded at $910.68.

Samsung is now leading the way in the Chinese marketplace as Nokia drops down to seventh place.

Android has been making massive technology news headlines in China’s smartphone market as it is now representing an estimated 86 percent of the devices in the country, as per the statistics from the last quarter of 2012.

Samsung has now leapt ahead as the leader of the devices based on that Google operating system.

That manufacturer has made some highly strategic moves that have made technology news so that they could ride their way right up to the top of the list. This new data was just released by Strategy Analytics, which performed an analysis on the data from Q4 of last year. It also almost tripled its sales in China during 2012.

The latest technology news estimates are suggesting that during 2012 alone, Samsung sold 30.06 million smartphones within the country

This represented 17.7 percent of the entire market and is a massive increase over the number that it sold in 2011, which was 10.9 million and which represented 12.4 percent of the entire market.

The reason that this is making technology news headlines around the world is that China is the largest smartphone market in the world. Moreover, its steady climb up to the top has happened at the same time that Nokia has taken a considerable slide. This took its market share from 2011 when it was 29.9 percent, to reach only 3.7 percent in 2012. It had previously been in first place, but it has dropped down to seventh place.

Among all of the remaining smartphone manufacturers making technology news, Lenovo has come in strong as the second place holder. It has taken a 13.2 percent share of the Chinese market. This is a meaningful increase after having only 4 percent in 2011. Apple had an 11 percent share and third place, followed by Huawei at 9.9 percent, and the local device maker, Coolpad, at 9.7 percent. Those were the companies that made up the coveted top five positions within the Strategy Analytics report that has only just been released to the public.