Tag: facebook apps

A smartphone focused advertising network has now been launched by the social media giant.

At the F8 developer conference, Facebook unveiled and launched their new mobile marketing network that provides the ability to target users throughout the various applications that they use on their devices.

This also gives the ability to target them for advertising based on the data they have shared with the social network.

The new mobile marketing product has been called the Facebook Audience Network, and it gives brands the ability to place their advertisements on third party applications through the use of the intricate targeting data from Facebook. This network has been under testing by the social media giant since 2012. It will give advertisers the capability to use both custom units or the traditional standard form of banner ads.

This new mobile marketing network will place Facebook in direct competition with InMobi and AdMob.

It also adds a new way in which Facebook is competing with Twitter, as that other social media platform has already taken its own type of approach to smartphone based advertising after it acquired the MoPub ad network in 2013.

So far, though there have been many efforts and repeated high hopes regarding Facebook’s mobile advertising strategies, there have yet to be a great deal of large scale successes. This, despite the fact that the social media platform claims that there are one million advertisers currently using it to reach consumers.

The signature smartphone ad, which gives developers the opportunity to be able to promote app installations, currently makes up 59 percent of the ad revenue for the company as a whole. Last Wednesday Mark Zuckerberg stated that Facebook was behind a massive 1 billion application installations until now. He added that “I’m really excited about this Audience Network,” expressing that “This is really the first time that we’re going to help you monetize in a serious way on mobile.”

This mobile marketing network is one of a series of new Facebook features that are focused on providing advertisers on developers. It is also working toward a method that will allow one app to be able to link to another without having to use a mobile web page as a “middleman” along the way.

The company’s data compression could also make the social network more friendly to the wallet experience.

Facebook has just announced another acquisition, this time involving a startup from Tel Aviv called Onavo, which has apps that include services that are designed to compress and monitor mobile data.

This could help Facebook to improve on two very meaningful levels.

As Facebook has been honing its mobile credentials to attract the spotlight, the services from Onavo apps could prove to be very helpful as it could help to encourage more marketers to shed their doubts and give the social network a try.

Equally, these apps could help to enhance Zuckerberg’s efforts with Internet.org.

The compression technology might assist the Internet.org program’s attempt to bring internet connectivity into regions that are out of reach for other forms. It could also make Facebook a realistic option within regions of the developing world where data consumption is considered to be a costly luxury. Moreover, it would shrink the roaming charges that would be applied to consumers in the rest of the world.

Beyond having been adopted as a new Facebook subsidiary, Onavo will also be converted into a Facebook satellite office in its home town in Israel, which will become the first time that the social network has had a direct presence in that country. At the moment, no information has been revealed regarding the amount of money that was involved in the acquisition, but there have been speculations ranging anywhere from $100 million to $200 million.

Onavo expressed in a blog post that “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.” They also went on to add that “When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.” It has also been speculated that the tech will be integrated into the Facebook mobile applications in order to make them more efficient in terms of data consumption, as well.