Tag: facebook apps

The top social network has recently released six new open source tools for application development.

Facebook has announced the release of six new open source projects to mobile app developers, as one of the latest components of their effort to spread the weight of application development with the goal of speeding up the creation of cutting edge solutions.

All of the new mobile development open source projects were announced at the same time at the 2015 F8 Conference.

They have been drawing a considerable amount of attention among the community of mobile app developers as many offer a notable opportunity. The online newsroom at the social network provided a brief summary of all six of the projects to provide app developers with a better look at what has now been made available to them.

The following are the open source projects that have been offered to mobile app developers by Facebook.

• React Native – this is a native environments framework that gives app developers the chance to create high quality Android and iOS user interfaces without using WebView or a browser.

• ComponentKit – this is a native functional and declarative UI iOS library. React inspired its creation, and it is used within the Facebook app’s News Feed.

• Year Class and Connection Class – these two projects have been released in order to give mobile app developers the chance to intelligently segment through the use of network and device performance in real time.

• Fresco – this is a tool set that has been created for image manipulation and display specifically for the Android mobile app developer community.

• Nuclide – this is the only one of the open source projects that was announced as being open-sourced in the future, but that is not yet available in that form, at the moment. Facebook took the opportunity at F8 to demo the project, but not to actually make it openly available. It is meant to support Reactive Native, as well as Hack, and Flow, and it is IDE designed. It was developed alongside GitHub. Even though this one has not yet been open sourced, it holds enough potential that it is certainly worth watching in the future.

This is causing the smartphone based social media marketing revenue at the company to spike.

Facebook has been making a concerted effort to improve the experience that it provides to the users of mobile devices, and based on the ad revenues that it is generating through its social media marketing business, it looks as though those efforts are paying off.

Over half a billion Facebook users currently access their accounts exclusively over smartphones and tablets.

Facebook recently released that data as a component of its earnings presentation. By the close of last year, that social network recorded 1.19 billion active monthly users over mobile devices. This represented an increase of 26 percent over the figure that was recorded at the end of 2013. This tremendous rise in mobile traffic has meant that Facebook has also been able to bring in considerably greater earnings over mobile focused social media marketing ads.

The ad revenue generated from mobile devices makes up the majority of Facebook’s marketing income.

The company reported that the last quarter of 2014 brought in $3.59 billion in overall advertising revenue. Of that, 69 percent came from mobile ads, with the remainder being generated from the desktop and laptop side of things. This means that almost $2.5 billion was brought in through mobile ads, alone, in a period of three months. Year over year, that represented an improvement of 53 percent. It also proved to be the first quarter in which the mobile advertising revenue at Facebook broke the $2 billion level.

This type of healthy mobile marketing figures are critical to businesses such as Facebook, that have business models that are based on advertising. While internet users continue to use their browsing on laptops and desktops – and their banner ads – to smartphones and tablets – with their apps and mobile browsers that require different forms of advertising than the traditional types.

This has required Facebook – and other businesses hoping to generate meaningful revenue from ads displayed on mobile devices – to have to work very hard in order to create a strategy that will encourage users to actually click and take action on the links that are posted. The most recent effort that Facebook has made in this vein has been in opening up the social network’s user data up to brands that would be using the platform for placing ads.