Tag: augmented reality technology

Research has shown that these wearable devices will rely on true AR technology to succeed.

According to IHS, the market watcher firm, for Google Glass and other “smart glass” wearable devices to be able to succeed, they will need to be able to provide strong augmented reality experiences.

IHS feels that without AR technology, these devices will fail to achieve mainstream adoption.

They also pointed out that in order to achieve such widespread popularity, they will need to be able to become “true augmented systems” . IHS cautioned organizations making augmented reality glasses that unless application adopters discover new ways to present the wearer with useful and relevant information within their line of sight, then the devices will be little more than a camera that can be worn.

The firm feels the augmented reality information must be “safely and easily integrated into casual use”.

Within IHS’s statement it used Google as an example of the progress of the augmented reality glasses market. It spotlighted the search engine giant’s drive for its Glass project, which has focused primarily on the ability of the device to record video. This was recently demoed using a creative skydiving exercise.

According to IHS senior analyst, Theo Ahadome, “The true success of Glass will be when it can provide some information to users not apparent when viewing people, places or things.” He also stated that “This information may include live updates for travel, location reviews and recommendations, nutritional information and matching personal preferences, and previous encounters to aid decision making.”

The firm identified two potential futures for the augmented reality glasses market. They feel that if marketers don’t use the full potential of AR, then there will be 1 million of the devices being shipped by 2016. This scenario would be catastrophic for Google, which is predicting that its own device will become available in 2014. Should that occur, the firm said that this number will rise to 10 million.

In 2012, there were 50,000 augmented reality glasses shipped. This should increase to 124,000 by the end of this year, as developers build their demand for the technology.

A cricket team in India will be providing even more for their smartphone toting fans through AR.

The Royal Challengers Bangalore cricket team has just announced that, beginning next month, they will be issuing tickets that feature augmented reality content that can be viewed through a smartphone or tablet.

This team is joining a number of other sports clubs that plan to use technology in the same way.

The use of augmented reality is still an emerging form of technology, but it has already been employed in a number of interesting and creative ways, particularly in terms of mobile marketing and sharing content and information. Fans who purchase tickets for the participating teams will discover, however, that the technology isn’t just hype, but that it also has a number of additional practical uses that they can enjoy.

The augmented reality on the cricket tickets are meant to fully enhance the fan’s experience.

For instance, through the use of the augmented reality on these tickets, fans can receive updates about the traffic in the areas surrounding the Bangalore M. Chinnaswamy Stadium. They can also obtain parking information or take advantage of a tool that allows them to call a cab. This is meant to make it easier to get to and from the game.

Other augmented reality features include the team store for mobile commerce purchases, a 3D view of the stadium, and video highlights of their team’s greatest moments. Instead of accessing this technology through a standalone app for each team, they can simply use the Point AR browser that allows them to view the AR material from many different companies. Others that are using this app for their experiences also include Toyota and Nike.

The Point augmented reality browser is available for Android, iOS, Blackberry, and Windows Phone, but it can also work for feature phones that have GPRS connectivity and a camera. The physical tickets that are printed for the fans will have information included on them regarding the ways in which the browser can be downloaded and used, and how the team’s logo can be scanned in order to open up the additional digital content.