Tag: augmented reality technology

This new smartphone friendly experience will help users to be able to bring their brochures to life.

Audi has just announced the unveiling of its Audi Vision augmented reality platform for mobile devices, which will give consumers the ability to use their smartphones and tablets to bring the brochures to life.

The Audi Vision platform will be simple and straightforward to use for smartphone and tablet owners.

It is designed to allow the user to simply point the device at one of the vehicle manufacturer’s spring price and specification guides for 2013, and take a “picture” that will transform the printed pages of the brochure into a full augmented reality experience that includes additional pictures, video, and even more content.

The company hopes that the augmented reality experience will reflect the innovation of the brand.

According to the Audi UK national digital manager, Hugh Fletcher, “Audi Vision is the most innovative digital project we’ve undertaken to date and most importantly it supports a key developing trend in marketing; the overlap between digital and CRM. Applying Audi Vision to our brochures is just the beginning.”

Fletcher also added that over the years to come, the augmented reality Vision platform will be applied in a large number of different marketing channels, as well as to enhance both printed and digital materials, and to provide an improved in-center experience. He hopes that this will “allow Audi fans to really get under the skin of our cars.”

The augmented reality application was designed for Audi by Somo. It is available for Android phones and tablets, as well as iPads and iPhones. The global innovation director at Somo, Maani Safa, said that “Audi is leading the way in the AR sector, embracing mobile-first and placing it at the heart of its digital strategy. We are proud and excited to be helping them pioneer the next generation of digital marketing.”

When the Audi Vision augmented reality grabs onto any specific brochure that is used, it will not need a data connection after that point. This could make a considerable difference in the convenience and experience provided by the application for the consumer.

This state of the art technology is makes these games available on smartphones and tablets.

Fitness games have become very popular on consoles, but now the concept is available through mobile gaming because of the addition of augmented reality into the field.

Now, fitness apps are available to be played on smartphones and tablets in addition to PCs.

Until now, console games have required physical controllers or the Kinect motion sensor equipment, for example, in order to detect movements. However, through the use of augmented reality apps, the camera features in smartphones and tablets have made it possible for mobile gaming to offer this same type of fitness opportunity.

The device cameras include the player into the augmented reality environment for a similar experience.

The very first app to take advantage of the augmented reality mobile gaming alternative to fitness console games is an application called BallStrike. This app is available at the Windows 8 store for devices that run on that operating system. It is also now available for Android and iOS devices. This game requires the player to punch and explode a number of balls that appear on the screen around a live image of the player. The premise is to encourage the player to move around so that he or she will become more fit over time. The application displays an estimated number of calories burned throughout the game.

To make sure that the augmented reality experience is as accurate as possible, the player must stand about 1.5 meters (5 feet) away from the device camera. The distance needs to be judged so that the entire person can fit on the screen. At that point, the “boxing” session starts. It starts off at a fun and easy learning level, but as the player progresses, the difficulty increases.

Another addition to the augmented reality fitness mobile gaming marketplace is Fuego’s River Adventure. This is currently available for iPad users, only. It is a combination of a fitness app and an arcade game in which the player floats down a river on a raft, and the user has to avoid obstacles. This requires the user to jump around in front of the device and, presumably, burn calories in so doing.