Tag: ar technology

This technology helps to take ads to a whole new level to boost interest and engagement from consumers.

It wasn’t that long ago that augmented reality technology was considered to be nothing more than a mobile marketing gimmick that would come and go within a very short period of time.

However, augmented reality is starting to prove that it is much more than a passing fad.

Mobile marketing has been taking a dramatic leap toward the use of technology and augmented reality has become a central component of that. It has proven itself to be engaging and functional and is continuing to play an ever increasing role in a number of different advertising and promotional campaigns. It has managed to hold its own as marketers seek out more complexity in their smartphone and tablet campaigns, as the penetration of these more high tech devices continues.

As advanced technology plays a more important role in mobile marketing, so will A.R.

It had a bit of a confusing start, particularly as mobile marketing companies attempted to explain what, precisely, augmented reality is, to their customers and to consumers, as well. However, the tremendous potential for interactivity that the technology has shown to have has brought it to life. Consumers are engaged, and the experience of the campaigns has been considerably broadened through its use.

According to Snipp Interactive’s John D. Fauller, “Augmented reality is still very much in the experimental bucket for most brands, and most of the implementations so far are still gimmicky.” He added that “We’re starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR – that’s when you know it’s officially here to stay.”

That said, there are still some companies that continue their reliance on the gimmicky side of augmented reality for their mobile marketing campaigns. This is because they are new to the technology and they have not built up their repertoires in terms of how it can be used to its greatest potential. That will come with time as they gain a better understanding of what it is and how their customers can use it.

The company is tinkering with the idea of incorporating the wearable devices in its game console.

A patent application that was newly published by Mircrosoft has revealed that it appears to be tinkering with a head mounted display device for multiplayer games, and which has technology followers wondering if augmented reality may be in the future of the Xbox game console.

None of these speculations have been officially confirmed by the company, other than its patent application.

The patent application details look as though Microsoft is working on augmented reality glasses and a way to be able to match the players by way of these wearable devices. Provided in the description is a system and related methods for being able to invite a potential additional player to participate into a multiplayer game by way of a device with a head mounted display, to be worn by the user.

Augmented reality could be a central part of being able to form a full experience among several players in a virtual space.

Within one of the examples, a potential additional player invitation program would receive data by way of the user’s voice and determines that the this data is an invitation to be able to take part in the multiplayer game. From that point, eye tracking information is received by the program, in addition to facial recognition data, depth info, information related to the head mounted display device of the potential user and/or the voice data of the potential player.

The program makes a match of the potential player with the potential player account. From that point, the program receives a response of acceptance from that additional player so that he or she can have his or her potential player account with a multiplayer game participating user account.

What is central to the filing of the patent from Microsoft was the use of the potentially augmented reality based eye tracking, facial recognition, depth information and other sensor data use in order to make it possible for a number of different players to participate within the same virtual game arena.

For example, to make it possible for two players to fight using swords. Within the patent filing, it explains that “depth information comprises a measured depth of an interaction space in which the user and the potential player are located, and the potential player invitation program is further configured to use the depth information to select a suggested multiplayer game that is physically compatible with the measured depth of the interaction space; and suggest to the user the suggested multiplayer game.” This has suggested to many that augmented reality would be required to complete that experience.