Samsung gears to take on Apple in 2013

Samsung Takes on AppleSamsung has some ambitious plans for the future

This year has been a very powerful year for the mobile sector, but 2013 may be even more so, at least that is what Samsung is predicting. The mobile technology giant has big plans for 2013, many of which have yet to be unveiled. Over the past year, Samsung has made significant strides in establishing its dominance in the mobile space, especially with the recent launch of the Galaxy S III. In 2013, Samsung will be working to distance itself from what it considers to be its most significant competitor: Apple.

Samsung rivalry with Apple expected to heat up in 2013

Samsung and Apple have been entrenched in a volatile rivalry that has spanned years. Earlier this year, the two companies finalized a lawsuit, the results of which took both Samsung and Apple down a peg in the eyes of consumers and investors. Samsung has managed to fortify itself against Apple in recent months, and part of this involves increasing its production of mobile devices. In 2013, Samsung will ramp up production by 20%, with plans to ship at  least 510 million new mobile devices over the next year.

Company plans to ship at least 390 million smart phones

Approximately 390 of these mobile devices are expected to be smart phones. A portion of these will be equipped with NFC technology, which is also included in the Galaxy S III. This technology has been well received by consumers because of its ability to facilitate wireless data sharing. The technology is also widely used in the mobile commerce space, where it can make payments from a mobile device possible.

Apple will not be going down without a fight

Samsung predicts that the demand for smart phones may diminish over the next 12 months as the market becomes over-saturated. Despite this potential problem, the company has plans to continue developing and shipping devices that are meant to provide consumers with a viable alternative to Apple products. Apple itself has very ambitious plans for 2013 and the two companies are expected to continue butting heads as they vie for dominance in the mobile space.

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