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Study predicts the rise of NFC technology in mobile commerce

JT | March 28, 2013

NFC technology beginning to gain more traction in mobile commerce

NFC technology has begun to lose some of its luster with consumers in regards to mobile commerce, but that does not mean that the technology is going away any time soon. Though many consumers have reservations concerning the use of NFC technology in mobile commerce, NFC remains one of the cornerstones of mobile payments. The technology enables mobile devices to conduct transactions for goods and services and helped expose people to the concept of mobile commerce. Despite the importance of the technology, NFC-enabled mobile devices are still quite rare. This may soon change.

Study shows that more NFC-enabled devices are incoming

A new study from ABI Research, a leading market research firm, suggests that the number of NFC-enabled devices around the world will surpass 500 million in 2014. The study predicts that at least 285 million NFC devices will be shipped around the world this year, with heavy shipments being seen in large markets like the U.S. and some parts of the Asian Pacific. Mobile device makers are currently the strongest supporter of NFC-enabled devices and are expected to labor intensely to show that these devices can be useful, especially in the realm of mobile commerce.

Galaxy S III helps promote NFC and shed light on the challenges it faces

Currently, the most popular NFC-enabled mobile device is the Samsung Galaxy S III. This smartphone is equipped with NFC technology that has been lauded as an ideal way to share digital content among consumers. The fact that the smartphone can be used to participate in mobile commerce has received relatively little attention since its launch last year. The Galaxy S III has, of course, been used for mobile payments, but it also represents the challenges that device makers have with promoting the mobile commerce capabilities of NFC-enabled devices, namely raising awareness and encouraging consumers to actually pay for goods using their smartphones or tablets.

NFC technology may not be ideal for mobile commerce

The study from ABI Research shows that device makers are ready to embrace NFC technology, but mobile network operators may have more trouble supporting the technology and its use in mobile commerce. NFC technology has no inherent security features, as it acts simply as a transmission technology capable of sending and receiving digital information. Therefore, the security measures needed to keep consumers safe are the responsibility of device makers and mobile network operators. Network operators have, thus far, shown little interest in incorporating significantly more robust, and more expensive, security measures in order to support NFC technology.

Samsung gears to take on Apple in 2013

JT | January 1, 2013

Samsung has some ambitious plans for the future

This year has been a very powerful year for the mobile sector, but 2013 may be even more so, at least that is what Samsung is predicting. The mobile technology giant has big plans for 2013, many of which have yet to be unveiled. Over the past year, Samsung has made significant strides in establishing its dominance in the mobile space, especially with the recent launch of the Galaxy S III. In 2013, Samsung will be working to distance itself from what it considers to be its most significant competitor: Apple.

Samsung rivalry with Apple expected to heat up in 2013

Samsung and Apple have been entrenched in a volatile rivalry that has spanned years. Earlier this year, the two companies finalized a lawsuit, the results of which took both Samsung and Apple down a peg in the eyes of consumers and investors. Samsung has managed to fortify itself against Apple in recent months, and part of this involves increasing its production of mobile devices. In 2013, Samsung will ramp up production by 20%, with plans to ship at least 510 million new mobile devices over the next year.

Company plans to ship at least 390 million smart phones

Approximately 390 of these mobile devices are expected to be smart phones. A portion of these will be equipped with NFC technology, which is also included in the Galaxy S III. This technology has been well received by consumers because of its ability to facilitate wireless data sharing. The technology is also widely used in the mobile commerce space, where it can make payments from a mobile device possible.

Apple will not be going down without a fight

Samsung predicts that the demand for smart phones may diminish over the next 12 months as the market becomes over-saturated. Despite this potential problem, the company has plans to continue developing and shipping devices that are meant to provide consumers with a viable alternative to Apple products. Apple itself has very ambitious plans for 2013 and the two companies are expected to continue butting heads as they vie for dominance in the mobile space.