Tourists head to the ivy league university every day and now they are seeing it in a whole new way.

Harvard has now launched a new official university tour app that uses augmented reality technology and other features to provide visitors with an enhanced version of the more traditional form of audio tour that is often seen in museums.

The new mobile app is called the Harvard Official Mobile Tour and is currently available to tourists.

This application represents the first project that was taken on by PIVOTtheWorld, which is a startup operating out of the Innovation Lab at the university. Visitors to the campus simply need to download the mobile app, install it and launch it. Then, when they point their device at any of the 23 different applicable “pivot points,” that is, landmarks throughout the Harvard grounds that have been selected to be a part of the tour, they can learn about those spots through augmented reality features.

The augmented reality app lets a visitor see what the pivot point looked like, back in time, when it was new.

The pivot points are typically buildings or statues, some of which date back by centuries. Some of the old images are photographs, while others are paintings, as many of the pivot points are much older than photography. The idea is to be able to use the AR technology to be able to look at the way that specific place has changed over the years, while the visitor is able to learn more about what they are seeing.

PIVOTtheWorld is a company that was first founded by husband-and-wife team Asma Jaber and Sami Jitan, following the death of Asma Jaber’s father. Her father, originally a Palestinian, moved to the U.S. in the late 1960s. Jaber was raised to hear the stories of the world he had first called home. When he died, she had only recently graduated from the John F. Kennedy School of Government at Harvard. Despite the fact that she had lived her life in rural South Carolina and then went to university at Harvard, she said she “grew up with a vivid image of Palestine.”

Her husband, Jitan, is an anthropologist. Also a descendent of a Palestinian family, he shared in her passion for cultural history. It was that common enthusiasm for the subject that led to the formation of PIVOTtheWorld and the development of augmented reality experiences that would allow people to see more than what is in front of their eyes when they visit a place of historical significance.

Samsung Pay will be launching in China soon

Samsung is planning to launch its first mobile payments service, called Samsung Pay, in China this week. The company is set to compete with Apple, which has only very recently brought its own payment service to the country. Unlike Apple, however, Samsung may have a relatively easy time engage consumers with its new service. Jefferies, a global investment bank, believes that Samsung will find success in the Chinese market, which has become heavily involved in mobile commerce in recent years.

Analysts see Samsung Pay finding more success among consumers than Apple Pay

Jefferies equity analyst Johnny Wong Kin-man believes that there will be less fanfare surrounding the launch of Samsung Pay, but it will likely be more accepted among merchants than Apple Pay. Apple has had trouble ensuring the launch of its payment service in China, where banks had shown relatively little interest in the service. Banks had shown concern that Apple was attempting to take advantage of the mobile commerce ecosystem that they have already established. Apple has since acquired the support of several banks, many of whom see a great deal of promise in the mobile payments space.

Samsung Pay could become a universally accepted payment platform

Samsung Pay has already proven to be extremely popular among merchants. Samsung predicts that as many as 30 million merchant locations throughout the world will accept the new payment service in the near future. This would make Samsung Pay the world’s first mobile commerce solution that has near universal acceptance. In China, Samsung Pay may become quite popular among consumers that have become reliant on their mobile devices while shopping.

Samsung will face significant competition from Alibaba and Tencent

While Samsung may be able to find more success than Apple, it will face major competition from other companies that have become involved in mobile payments. Both Alibaba and Tencent have established major footholds in the mobile space, with consumers using the platforms these companies have develop to purchase products online and send money to one another.