The social network is currently testing out advertisements placed on mobile web pages for a considerable expansion.

The largest social network in the world is using its Facebook Audience Network (FAN) in order to test new mobile ad placements on smartphone friendly web pages according to recent reports issued by AdExchanger.

The initial reports of this new mobile marketing effort has said that the placements are being made with almost 10 publishers.

Prior to this recent mobile ad placement strategy, FAN had been used for placing advertisements in smartphone apps. In the last quarter of 2015, there was a reported $1 billion run rate achieved by FAN. Therefore, by adding mobile web pages on top of the placements that are already being added to apps, there could be a considerable opportunity for Facebook and advertisers, alike.

Among the firms to test out the new mobile ad placements is the social publisher called Diply.

That publisher is testing out the mobile marketing strategy in a closed beta test. This was confirmed officially by Facebook by way of the AdExchanter report. This latest step in mobile advertised is believed to be the most recent move that Facebook is taking in order to provide advertisers and marketers with an alternative to using AdSense through Google.

By heading in this direction, it means that Facebook’s FAN will gain access to a full new range of publishers that are looking for new opportunities in mobile marketing. This could potentially present a threat to the market share held by smartphone ad network operators that have already established themselves such as Apple, Google, and Millennial Media (owned by AOL).

FAN was first launched two years ago when Facebook acquired LiveRail. Last year, it was upgraded in order to be able to include native video, greatly changing the nature and scope of this advertising path.

As FAN starts to make its first mobile ad steps into the smartphone optimized web, it has also been speculated that Facebook could start to shake up the current situation in desktop media, as AdSense is currently very established there as the leader but where alternatives have been attempting to chip away at that vast advertising share.

Professor Paul Howard-Jones has been speaking out against the banning of these devices in the classroom.

According to Academic, Professor Paul Howard-Jones, banning technology, such as mobile phones, in the classroom is “moving in the wrong direction” and parents should be paying closer attention to the way their children are interacting with other people and with their own tech.

Instead of trying to “demonize” these devices, the professor said it is more important to understand its use.

Howard-Jones cautioned that children are going to continue the use of mobile phones in the classroom regardless of what the rules say. Therefore, he feels it would be much more effective to allow the use and build an understanding of the way these mobile devices are being used by children. He explained that “I share concerns of parents about the effects of leisure technology on sleep and homework and exercise but it’s important that we don’t demonize it completely.”

Instead, Howard-Jones says parents should start looking at the ways their kids are using mobile phones.

These statements about mobile devices were made by the professor at the same time that he released the results of one of his most recent studies, in which he discovered that playing computer games have the potential to boost the concentration levels among students, giving them an improved ability to better their grades. The research indicated that when learning is presented in game format, the mind of a student is less likely to wander, providing an improved ability to study.

Following this research, Howard-Jones said that over the last number of years, computer games have been “trivialized”, but that if they are properly implemented, they could actually help to enhance a student’s ability to learn. He stated that it is more important to understand the ways in which children are using mobile device and the internet. By banning these gadgets in the classroom, it makes it impossible to gain that information.

“We have to accept that technology is part of children’s lives. It isn’t about restricting it but about how they should be using it in a healthy way,” he said, when discussing the real-life implications of the results of his study.