The struggling Canadian company is preparing to release yet another handset in the hopes of recovery.

BlackBerry has announced that it will soon be releasing the most secure Android phone the world has ever seen. The company has made it clear that it will not give up its hardware business unless it is given no other choice. Now, it’s hoping that topping security levels over any other Android device will bring its smartphones back into relevance.

The company has unveiled the DTEK50, which is a smartphone the company hopes will appeal to “everyone.”

BlackBerry feels the appeal of a highly secure Android phone is increasing. Consumers are coming to realize that there are many threats to their security over mobile, but they can’t give up their smartphones. Therefore, the company wants to stand out from among the rest by offering those shoppers a device that will keep their personal, private and financial information safe.

Mobile security is a considerable concern among many consumers. That said, a large number haven’t taken even the most basic steps needed to protect their devices. The hope from BlackBerry is that if the device has the added security built in, it will have a significant draw.

The company feels that consumers and businesses want the most secure Android phone available.

Senior vice president of global device sales, Alex Thurber, said “We feel that customers today, certainly businesses and consumers, are beginning to understand just how important security is when it comes to their smartphone.” Thurber spoke during a BlackBerry webcast from the company’s Waterloo, Ontario headquarters.

He explained that it’s important for everyone to be aware of privacy and security issues, risks and threats on their devices, no matter who they are. “I certainly want my children to have secure devices. I don’t want the world looking at what they take pictures of or their emails or their text messages,” he said.

The new BlackBerry DTEK50 has been designed to be the most secure Android phone. It contains built-in features such as encryption and malware protection to keep all user info safe. It also provides enhanced capabilities for viewing and controlling the access apps have to the mobile device features such as the camera.

Local rivals have been heading up-market while Samsung offers consumers an unbeatable price.

Apple experienced some disappointing news from the mobile device market in China. During the third quarter, the iPhone maker saw a 29 percent drop in revenue compared to the second quarter.

Apple’s revenues from China also saw a surprising drop by a huge 33 percent year over year.

Third financial quarter 2015 revenues had been $13.2 billion in the Chinese mobile device market. This year during the same quarter, there has been a plummet to a much lower $8.8 billion. Tim Cook, CEO of Apple, blamed the slowing growth of the country’s economy as a primary reason for the nosedive in revenues.

Apple had once held the coveted place as the “it” brand in the Chinese mobile device market.

However, local mobile device companies have been placing a massive focus on their brand image efforts. This has allowed many of them to grow from the level of cheap basic phone to upmarket premium smartphone models.

Among the top threats Apple is facing within the mobile phone marketplace in China is Xiaomi. That company has managed to clone a broad spectrum of Apple’s features, designs and even its marketing approach. It has been making every effort to replicate the appeal of Apple while knocking the pins out of the iPhone maker’s position at the same time.

In fact, it raced to replicate two anticipated upcoming iPhone features – that is, the dual cameras and OLED displays. Xiaomi then launched that device on the same day Apple was to announce its drooping revenue results. At the same time, Xiaomi has been working to appeal to the Chinese market to proudly buy local. It has strategically placed a series of billboard ads in the country calling its devices the “Made-in-China smartphones.” This, despite the fact that the majority of iPhones are, in fact, made in China as well.

That said, the Wall Street Journal identified another problem Apple is facing in the mobile phone market in China. Both Oppo and Huawei have launched attractive new premium smartphones to take on the iPhone. They have successfully given consumers another choice of high end device with a more affordable price tag. Following this successful positioning, they have been able to take a slice out of Apple, so to speak.

The American company now holds fifth place in the Chinese smartphone marketplace, behind Huawei, Oppo, Vivo and Xiaomi. Samsung is rapidly approaching by offering its devices with competitive pricing.