Holiday Mobile Shopping is Here!

It’s already past halfway through October and though the holiday shopping season is now upon us, preparations should be underway .It may not yet be time to deck the halls, but it is important that you have a strategy in place for how you intent do accomplish your holiday shopping season goals, including your mobile marketing strategy.

The time for planning is now, so that you will be prepared when shoppers are ready to buy.

A successful business never waits until the last second to try to make its orders from its suppliers for the holiday shopping season, and the same thing can be said about advertising campaigns. This year, any company that plans to make the very most of the most important retail months of the year will also need to have a mobile marketing plan in place.

The fact is that just over half of all Americans now have smartphones and that is too great an opportunity to miss.

By the time the holiday shopping season comes around, that number will have grown even further. It would be foolish to allow your competition to reach out to them, while you sit back and attempt to benefit from the more traditional methods you’ve used in the past.

Mobile marketing has come a long way and, though it still has a long way to go, it has a great deal to offer. Fortunately, aside from the number of people that it can reach, it is also so inexpensive to use that it is possible to work through several campaigns in order to give the final drafts for the holidays all of the polish that they need.

This means that even if you dedicate only a small fraction of your complete advertising budget to mobile marketing, you will still have a significant chance to engage consumers and draw them to make a purchase. Conversely, if you don’t place any focus on smartphone shoppers at all, you will likely be left behind, and you will be even less prepared next year, when it will certainly be a vital practice.

The time has come to get started on the plans that your business has for mobile marketing in the holiday season. By doing so, you will be planting the seeds for growth over many years to come.

Very teams with Fabulous to push augmented reality campaign

British retailer Very has teamed with Fabulous magazine, an imprint of The Sun, to launch a new mobile marketing campaign that makes use of augmented reality. The initiative will help Very get a better understanding of what consumers are looking for leading up to the Christmas season. The campaign will also encourage consumers to use their mobile devices to find products they like and make purchases online, thus boosting the prevalence of mobile commerce.

Campaigns aims to promote mobile commerce

Very’s augmented reality marketing campaign is powered by Blippar, a leading augmented reality platform. The campaign will run through four pages of Fabulous magazine, each containing a digital experience that can be unlocked using a smart phone. The campaign aims to show off a variety of fashions that consumers may find interesting and give them a chance to see outfits on display on a catwalk. Consumers will be able to pick out individual pieces from the campaign and purchase these pieces directly from Very using their mobile device.

Very has more plans for augmented reality

This will be the first augmented reality initiative launched by Very is preparation for the Christmas season. The retailer examining how well the technology can integrate itself into its existing marketing strategies. Very aims to use augmented reality to drive mobile commerce amongst its more tech-savvy consumers. Focus on mobile commerce could be a major boon for retailers during the Christmas season, especially as more consumers are beginning to rely heavily on their mobile devices to get shopping done.

Very continues to adapt to the changing needs of consumers

Christmas is a big time of the year for retailers. Over the years, retailers have had to adopt to the changing needs and interests of consumers in order to remain relevant with them. With more consumers showing interest in mobile commerce and augmented reality, Very is keen to ensure that it can engage these consumers where they are most interested.