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London Underground gets boost through augmented reality marketing

| October 26, 2012

Marketing campaign to help raise awareness for London Underground

Outdoor marketing firm CBS Outdoor UK has enlisted the aid of augmented reality specialist Blippar to help promote the services of the United Kingdom’s public transit system, London Underground. Tapping into augmented reality is part of the marketing firm’s “Look for Longer” campaign, which encourages consumers to accurately identify 75 London Underground stations using interactive clues they find in posted throughout the city. Blippar’s role in this initiative calls for the use of a massive, six-meter digital screen in the heart of Westfield Stratford City.

Blippar takes over screen at Westfield Stratford City shopping center

Westfield Stratford City is Europe’s largest shopping center, with more than 3 million monthly visitors. With such high traffic, t he shopping center is considered a prime location for marketing campaigns. Blippar has taken over one of the massive digital screens that has made its home in the shopping center to provide consumers with a chance to engage in the campaign’s augmented reality aspects. The interactive posters that can be found on the screen, as well as those found in London, provide consumers with clues that will help them identify the stations associated with London Underground.

London Underground campaign gives consumers chance to win prizes

Through the campaign, consumers have a chance to win an iPad or Kindle Fire if they can correctly identify several London Underground stations and find all the clues associated with the campaign. CBS Outdoor UK believes that augmented reality is one of the best ways to engage a new generation of consumers that have been steeped in mobile technology. In the past, augmented reality marketing campaigns have proven quite popular with mobile consumers.

Augmented reality proves to be effective marketing tool

Augmented reality may be an ideal way to reach out to consumers that are tethered to their mobile devices. The technology allows for dynamic content to be accessed with nothing more than a smart phone or similar mobile device. In terms of marketing, this can turn static campaigns into engaging experiences that are more likely to stand out in the minds of consumers.

EnStream teams with RIM to make mobile commerce more secure

| October 25, 2012

 EnStream works to make mobile commerce in Canada secure

EnStream, a mobile solutions provider based in Canada, has reached a deal with Research In Motion (RIM), creators of the BlackBerry platform, concerning a new system that could make mobile commerce in Canada more secure. In 2009, EnStream, which is comprised of Canada’s three largest telecommunications companies, introduced the Zoompass mobile payment platform. The platform enables consumers to use their smart phones to pay for goods and services. As mobile commerce becomes more popular, security concerns are threatening to derail mobile payments in Canada, thus RIM has been tapped for its acclaimed security technologies.

RIM technology will help EnStream create new services

Through this new deal, EnStream will be able to make use of RIM’s Secure Element Manager, a system that will allow the company to manage the credentials of NFC-enabled smart phones in Canada. This move comes after EnStream finalized the sale of Zoompass to Paymobile, thus opening up the companies resources for the development of a new mobile commerce platform that may be better suited for the latest generation of NFC-enabled mobile technology. BackedMobile Commerce by RIM’s technology, the company may be able to help bring more security to mobile commerce in Canada.

Security continues to be serious concern for consumers

Security is one of the most significant problems facing mobile commerce today. Consumers have shown interest in the concept of their mobile devices doubling as payment platforms, but have also expressed extreme concern regarding the safety of their financial information. Security faults with NFC technology and the fact that many mobile commerce platforms can be easily exploited by hackers has caused some turmoil in the burgeoning industry. EnStream believes that bringing more security to the industry may also provide it will more stability.

EnStream to bring mobile payment services to MTS customers

EnStream has also signed an agreement with Manitoba Telecom Services (MTS) to bring its mobile payment technology to MTS customers by 2013. Once these services have successfully been incorporated into the MTS network, customers will be able to make purchases for goods and services using EnStream’s technology, as long as they have NFC-enabled mobile devices.