Metaio introduces updates SDK

 Metaio brings new updates to SDK, showing off new technologies and techniques for developers

Metaio, one of the world’s leading developers of augmented reality technology, has introduced a new update to its SDK. The company’s development kit has become rampantly popular with software developers interested in making use of augmented reality and introducing this technology into applications. As augmented reality becomes more popular, Metaio is looking to ensure that its SDK retains a high place in the affections of developers around the world. As such, the company has introduced a variety of new features to the platform.

Platform includes new SLAM technology

Metaio has introduced an updated SDK powered by a new iteration of its Augmented Reality Experience Language (AREL). This language provides for more dynamic control of augmented reality components during development stages. The new SDK also includes an updated Metaio Creator platform, an augmented reality desktop publishing tool for users with limited technical experience. Advanced camera technologies are also included in the new SDK, along with support of Simultaneous Localization and Mapping (SLAM) technology.

SLAM allows mapping of large physical space

Metaio has produced a number of videos to demonstrate the capabilities of the updated SDK. Metaio has taken time to focus on the new SLAM techniques used by the SDK to improve mapping and produce more robust augmented reality experiences. This new technology allows the Metaio SDK to produce augmented reality content on large physical spaces, providing more flexibility for developers that want to stretch the boundaries of the technology.

New SDK may help push the boundaries of augmented reality

With the updates SDK, Metaio believes developers will have a better time creating high quality and immersive augmented reality experiences. Metaio continues to be a powerful name in the augmented reality business, service as a platform for dynamic digital content and showing that augmented reality can become much more than a novelty technology that is used only in advertising or gaming.

Kraft Foods trials NFC tags against QR codes

 Kraft Foods tests capabilities of mobile marketing tools

Consumer goods giant Kraft Foods has been quietly trialing NFC technology and QR codes over the last few months. The company has taken note of the growing popularity surrounding NFC technology and has been using tags embedded with NFC chips to market certain products. These NFC tags have been used alongside QR codes which have been implemented for the same purpose. The two marketing tools were pitted against one another to determine which was more effective with consumers.

NFC wins in popularity, but not in accessibility

Kraft Foods has finished its trail and found that NFC tags are indeed more popular than QR codes. According to Kraft Foods, NFC tags are more attuned to mobile shoppers than QR codes because they are easier to use. The trial took place at five, high traffic grocery stores in San Francisco, California. A multitude of Kraft products, as well as those from its subsidiaries, featured both NFC tags and QR codes that provided shoppers with information regarding the products and, in some cases, discounts. Kraft Foods notes that engagement with the NFC tags was nearly twelve times greater than engagement with QR codes.

NFC tags only available to those with capable mobile devicesQR Codes vs NFC Tags

NFC tags may have been able to beat out QR codes in terms of popularity, but they were not able to compete in terms of affordability and accessibility. NFC tags are somewhat more expensive than QR codes, considering the fact that QR codes can be generated for free. The codes can also be scanned by any mobile device that has a camera and a code scanning application. NFC tags can only be accessed by NFC-enabled mobile devices, which are still very rare. Furthermore, using NFC tags would alienate the entirety of consumers with Apple mobile devices, as none of these devices supports NFC technology.

QR codes remain leader of mobile marketing tools

While NFC may be a more engaging marketing tool than QR codes, the audience for NFC tags is still very limited. For this reason, QR codes are expected to remain the most favored mobile marketing tool in the business, at least until more consumers get their hands on NFC-enabled mobile devices. Few companies have been won over by the advertising prospects of NFC technology, nonetheless, so QR codes may remain dominant even after NFC-enabled devices become popular.