Mobile payments startup undergoes massive European expansion

mobile payments europeanPayleven has now stepped out of Germany for Android support in the Italy, Poland, and the U.K.

Payleven has just announced that its Android mobile payments app is exploding its way throughout Europe, as it leaves its previously exclusive Germany in favor of an addition of three more markets, which include Italy, Poland, and the United Kingdom.

The app can now be downloaded in any of those countries through the Google Play Store.

The iOS app from that mobile payments company was already available in every market where that service is available. This includes Germany, the United Kingdom, Poland, Italy, Brazil, and the Netherlands. However, the company recognized that the Android environment presents a much larger number of challenges, simply because of the broad range of different types of hardware.

This meant that the mobile payments service needed to take far more variables into account.

A Payleven spokesperson explained that “As Android devices have different hardware components, it needs refinement to ensure app liability. So to actually launch Android perfectly in many countries is a long [process].”

Equally, though, while Android mobile payments may have meant greater complexity, it also has a tremendous user base, as the operating system has become a major dominant platform in the mobile commerce ecosystem. In fact approximately 70 percent of all worldwide smartphone shipments involve Android based devices.

This operating system is especially popular in the European market. For example, more than 70 percent of smartphones sold in Germany are based on that platform.

The Android mobile payments app from Payleven supports a number of different popular devices that use the platform. The company placed its primary compatibility focus on the most commonly used handsets, which include the Samsung Galaxy Nexus, Galaxy SIII, Galaxy SII, as well as the HTC One Series line, which includes the One S, V, and X.

This mobile payments application allows merchants to use a dongle that is plugged into a compatible device in order to be able to accept debit and credit card transactions. The company charges the merchant 2.75 percent per transaction. It currently supports swipe-and-sign, but it has announced that in the first part of next year, it will also have a dongle that will accept chip-and-pin cards.

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