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Hailo provides an introduction to mobile commerce

Mobile commerce is growing

Mobile commerce has been showing strong growth around the world, but not everyone is making mobile payments. This is largely due to a lack of experience with mobile commerce platforms. While many consumers spend a significant amount of their time on a smartphone or tablet, relatively few of these people are comfortable with the concept of mobile commerce due to lack of exposure to the concept itself. Hailo, a venture capital-backed company that matches taxi drivers and passengers through the use of mobile applications, believes that there is a promising future ahead for mobile commerce.

Hailo helps expose consumers to new concepts

Hailo can find a person a taxi in many of the largest cities around the world. The application even allows passengers to pay cab fare using only their mobile device. Hailo believes that the service is quite beneficial to those that have somewhere to go in a hurry and it has certainly become useful to those that are too inebriated to drive safely. Hailo’s line of applications are not, of course, strictly designed to function as mobile commerce platforms, but they may be exposing more users to the concept of mobile commerce than many people realize.

Mobile Commerce - Hailo appApplication may provide a much needed introductory step to mobile commerce

Hailo CEO Jay Bregman believes that mobile commerce will change the way people live their lives. Hailo’s impressive popularity is enough to suggest that this may be the case, as it has won praise from consumers for its mobile commerce capabilities. Bregman claims that the Hailo application can open up new doors in the future within the realm of mobile commerce, with the application itself serving as a low-impact first step for those that are unfamiliar with mobile payments in general.

Mobile commerce may change the way people pay for goods and services in the future

While many consumers have expressed interest in the idea of mobile payments, most do not participate in mobile commerce because they are uncertain of how to do so. The Hailo application can be considered as an introduction to mobile commerce, showing how consumers can pay for services that are quite valuable to them without actually using any form of physical currency.

Augmented reality could offer sight to the visually impaired

Smart devices could provide users with the ability to see when they have previously been legally blind.

A new development regarding the use of augmented reality glasses is suggesting that these devices might be usable for individuals who have been declared legally blind, in providing them with the ability to see far more clearly.

Though this will not actually provide perfect vision, it could elevate the seeing abilities of some people.

The technology will not work for people who are completely blind. However, for individuals who have some level of vision, smart augmented reality glasses could help to provide them with an enhancement to this sense so that they can see better than they usually would.

This augmented reality based technology was developed by researchers at the University of Oxford.

augmented reality glassesThe Oxford researchers used smart augmented reality glasses that contain an infrared projector and a camera, to be able to display image and gauge distance. This way, when the camera detects certain objects or other people that are in front of the wearer, they can be displayed on transparent OLED lenses in a way that can help to provide the wearer with an idea of where they are.

The augmented reality overlay can be adjusted to be displayed in a color that is most visible to the individual wearer, and its contrast can be adjusted to be much higher to make it easier to see for that person. Using this technology also makes it possible – in theory – for the glasses to be able to detect the difference between a person and an object. That way, a person who is legally blind would be better able to detect when they have things or people within their field of vision.

These augmented reality smart glasses function along with a gyroscope that is installed within them, as well as a GPS system and a compass, to provide a greater amount of data. Though they are far from restoring a full sense of vision, it can provide a system that is like AR to the wearer, considerably improving what can be seen.

At this point, the augmented reality vision devices are far from complete. Additional work is required. However, the researchers are ready to move ahead now that their discovery has won them a £50,000 prize from the Brian Mercer Award that they received from the Royal Society.