A recent mobile device study has revealed that these passengers are the most willing to use m-commerce services.

According to the results of a survey that was recently conducted in worldwide airports, the passengers traveling through the Hartsfield-Jackson International Airport in Atlanta are those who are most willing to use mobile apps for travel purposes.

Among the tasks they were willing to complete via smartphone or tablet is ticket purchasing.

The survey was released by aviation technology consulting firm, SITA. It revealed that more than half (51 percent) of passengers in Atlanta had stated that they would be willing to use mobile apps on their devices in order to purchase tickets. This could open up new doors in m-commerce.

Passengers also stated that they would be willing to use the mobile apps for a number of other purposes.

In Atlanta, about 65 percent said that they would use their mobile devices for making flight changes. When compared to the global average of 47 percent, this was clearly a great deal higher. Furthermore, among the respondents in Atlanta, 60 percent stated that they would have been willing to use their smartphones and tablets to pay for seat upgrades and other forms of ancillary services. On the other hand, the global average willing to do the same was only 39 percent.

This represents a massive increase over the results that were brought in during the same survey last year. At that time, only 35 percent of Atlanta passengers said that they would be willing to use their gadgets for these purposes. This information is likely to be interesting to mobile app development companies as well as in the creation of future forms of mobile marketing strategy.

This latest annual survey was the eighth SITA/AIR Transport World Passenger IT Trends Survey. It was conducted with a participation of 2,489 passengers from 70 countries, who made their way through six of the busiest airport hubs around the world. They answered questions and gave their opinions regarding several digital and mobile apps usage topics. Aside from Atlanta, the airports also included Beijing Capital International, Abu Dhabi International, Frankfurt International, Chhatrapati Shivaji International (Mumbai), and GRU Sao Paulo International.

PayPal continues to establish lead in mobile field

PayPal has been making waves in the mobile commerce field and has established itself as a leading service provider for mobile consumers. In September 2013, PayPal was able to solidify its place in the mobile world with the launch of Beacon, a promising mobile commerce platform designed to streamline payments being made from a mobile device. The company has announced that it will begin showing more attention to the e-commerce world this year and has plans to further expand the availability of Beacon.

Checkout platform aims to streamline e-commerce

PayPal has introduced a new checkout platform that is designed specifically for e-commerce merchants. This platform is meant to streamline the checkout process for online customers, making it easier and faster for people to purchase products through online retailers. The new platform allows consumers to remain on a retailer’s website in order to complete a transaction using PayPal instead of first having to be redirected to PayPal’s site. The company suggests that this process will be easier for consumers and more beneficial for retailers in the long term.

Payment Code to see expansion

PayPal is also working to expand the use of its Payment Code, which allows consumers to scan a QR code or use a four-digit code to pay for products in physical stores. The Payment Code is meant to make physical retail stores more accommodating of mobile commerce, allowing retailers to form a more cohesive connection with mobile consumers. Currently, Payment Codes are available in 1,500 stores in the United Kingdom and PayPal plans to expand the availability of this platform over the coming months.

Beacon integration with PayPal app continues

Furthermore, PayPal is working to integrate its Beacon mobile commerce platform into the PayPal application. This is expected to be completed within the coming months and will allow app users to take advantage of Beacon more easily. The company’s current projects are still in a small-scale testing phase, but PayPal expects to expand these projects quickly as they become more developed and their potential problems are mitigated.