These mobile devices are taking off among all of the major sports leagues.
One of the hottest topics at the MIT Sloan Sports Analytics Conference that included the attendance of the MLB, the NHL, the NBA, the NFL, and soccer, was wearable technology wand the way that this data will be able to be sued in each respective sport in order to build the capability for understanding the peak performance of athletes while tracking both their health and their safety.
If these fitness tracker devices weren’t considered a major industry before, they certainly are now!
A number of different types of wearable technology devices and uses were discussed when it came to using tech on the actual uniforms of the players. For instance, it is now possible to wear a tiny device of some form in or on a player’s uniform in order to be able to measure and track that athlete’s movement, heart rate, and overall explosiveness. Among the devices gaining a considerable amount of attention are those from Zebra Technologies International.
Fitness tracking wearable technology worked hard to gain notice from the teams and leagues at the conference.
In the case of Zebra Technologies, it had its own conference display to help it to be able to promote the services that it is able to provide to the various types of teams. That company is based in Illinois and took its first steps into the business of sports tech in late 2011. Even before the conference, it had already signed on two NFL clients and a number of teams from college football.
Their wearable fitness tech comes in the form of a simple sticker that adheres to the players themselves and that will measure the force that is put into each of that athlete’s activities. This helps to be able to create a better definition of the movements of the player, as well as of the strength of the hits that are taken. In essence, it is helpful in tracking the trauma that he or she may experience.
According to the vice president and general manager for location solutions at Zebra, Jill Stelfox, “In college, what’s really fascinating about using wearable technologies on players is there is a lot of emphasis on health and safety.” The wearable technology from the company helps to better understand the force that is experienced by any specific player.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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