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Mobile ad budgets rise by 75 percent

| March 31, 2014

Companies are now expected to spend nearly double, this year, what they did last year.

According to the results of a recent study, global mobile ad spending is rising extremely quickly, as it had reached $17.96 billion in 2013, having more than doubled since the year before, and now it is expected to nearly double once again this year.

The growth in 2014 should reach about 75 percent, to bring itself to a worldwide total of 431.5 billion.

The mobile ad spend total for this year represents about a quarter of all of the spending that has occurred on digital advertising. The two companies that will be benefiting the most as a result of this growing spending are Google Inc. and Facebook Inc. Last year, those two companies took in over two thirds of the amount of money that was spent on mobile marketing ads.

The mobile ad budget and spending data for the report was assembled by Millennial Media Inc.

That company offers data analysis for advertisers to help to provide valuable insight and shed some light on industry trends. The report helps to better understand the goals of advertisers based on the spending for the channel that occurred last year, compared it to the year before, and made predictions for this year. The data regarding ad spending had been published last week by eMarketer.Mobile Ads Budget

Millennial Media reported that the leading five vertical markets in terms of spending over the mobile channel for advertising, last year were: entertainment, retail, telecommunications, finance, and computer goods, in that order. When compared to the year before, entertainment and retail switched places, and automotive spending’s position was taken by consumer goods.

The consumer goods mobile spending has grown by 134 percent in 2014 alone. However, the largest increase that was seen year over year was in sports advertising. That sector increased the amount that it was pouring into ads by almost 500 percent. One of the trends that increased by the largest amount in terms of popularity and spending was rich media and video ads, which managed to increase 350 percent in the auto advertising sector when compared to banner ads.

NFC technology enabled LG washing machine to be controlled by smartphones

| March 28, 2014

This will allow users to be able to change their wash settings through an app and a tap.

Although when it all comes down to it, washing machines are pretty basic, but they are also extremely essential to our lives and are now becoming, quite high tech, as is the case with the NFC technology enabled appliances being unveiled by LG.

This latest release was announced during a technology event attended by LG.

LG brought the NFC technology compatible washing machine to InnoFest 2014, where it made the appliance’s first introduction to the world. The fact that it supports the tech drew some considerable attention as smart devices and home appliances become more common and appealing to consumers.

NFC technology will help people to load new programs into their washing machines.

As it stands, the appliances will come with a number of presets from which users can choose so that they can decide what temperature they would like to use for the water, how much water to use (that is, the size of the load), how many refills or spin cycles are needed, and more. For instance, if the user only wanted a quick wash, then the washer may be set to spin for only a few minutes, whereas a longer wash would require more refills and spins to remove the water.NFC Technology - Washing Machine

With the near field communication compatibility, users will be able to download additional programs and their settings onto their smartphones, and then simply tap them against the washing machine in order to load them into the appliance. This simple feature for added connectivity also gives the users of smartphones to be able to keep on top of any potential minor issues that the washing machine might develop, through the use of a Smart Diagnosis feature.

Aside from the additional programs that can be added by way of NFC technology, and the smartphone compatible diagnostics feature, the appliance appears to be a relatively standard top of the line washing machine. It comes with a number of the latest top features such as steam softener and steam refresh, as well as allergy care.