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Google Glass gets fashion friendlier with Oakley and Ray-Ban

This augmented reality wearable technology is working hard to become more attractive for users.

One of the largest barriers that wearable technology has faced to widespread adoption has been that it hasn’t been all that conscious of fashion, and Google Glass has not been any exception to that rule.

However, that brand of augmented reality glasses is now partnering with top designers to leap ahead.

In this effort, Google Glass is soon going to be available through the makers of Oakley and Ray-Ban frames, to help to make sure that this internet connected, augmented reality wearable technology will become more appealing for people who are as concerned with the way that they will look using the tech as they are with the functionality of these internet connected gadgets.

This has become possible because Google Glass has partnered with Luxottica Group.

That Italian frame making company, which is also behind Ray-Band and Oakley products, will now be working with the Google to ensure that their eyewear will appear less sci-fi and geeky. This announcement has come close to another that was made with regards to wearables that will be sold by that company. They also revealed that Fossil Group is designing a smartwatch that will be based on the Android operating system for wearable devices.

The frames that will be developed by Luxottica will also include the various elements that are central to the augmented reality eyewear, including the camera, tiny display just out of the direct line of sight. The device currently costs about $1,500 though it unclear as to whether or not the Luxottica version will cost the same amount. What has been revealed is that as early as this year, the new and more stylish version of the wearables will be available at the over 5,000 Luxottica stores in the United States.

Until now, Google Glass has been sold only to a specific group of just over 10,000 test subjects that have been labeled “Explorers”. That said, while people do seem fascinated by the technology, they are unimpressed with the way that it looks when worn, nicknaming those same Explorers as “glassholes” for wearing gadgets that appear to be more appropriate in a cyborg movie than actual reality.

Starbucks launches new mobile payments application

New application could be a step toward Starbucks expanding the availability of its mobile commerce technology

Starbucks has released a new application for the iOS platform that could serve as a stepping stone for the company’s future mobile commerce endeavors. The company has become a major player in the mobile commerce sector thanks to its partnership with payments processor Square. Currently, Starbucks in the mobile commerce space are restricted to its family of stores, but the company does have plans to expand beyond its own stores in the future, possibly licensing off its mobile payments technology.

App allows users to tip baristas from their mobile device

The application allows consumers to tip their baristas at Starbucks stores from a mobile device. The app is meant to work alongside Starbucks’ existing mobile commerce services, allowing consumers more flexibility in the way they interact with the company and its employees. According to Starbucks, approximately 14% of all of its in-store transactions now come from mobile devices. The company has been quick to praise mobile commerce and has begun taking steps to help other organizations embrace the mobile sector more effectively.

Security continues to be an issue for many consumers

Mobile Payments - StarbucksWhile Starbucks have found significant success in its mobile commerce efforts, many consumers are still wary of the concept of mobile payments. There are security issues that exist in the mobile field that have yet to be adequately addressed by companies participating therein. The security of financial information is a priority for many consumers, and the lack of security that many mobile commerce platforms offer has become a problematic issue for consumers.

Starbucks could help assuage security issues in the mobile commerce field with its mobile payments technology

Starbucks has managed to provide a service that consumers feel comfortable with using. The company may be able to help address some of the security issues that exist in the mobile commerce field by making its own mobile payments technology more available to other companies. Starbucks currently has tentative plans to license out its technology, but exactly when this will happen is unclear at this time.