This will help people to be able to avoid people when they are aiming not to have a chance encounter.
For people who are looking to make sure that they won’t accidentally run into their exes while they’re out, there are now mobile apps coming out that have the exact opposite goal of many of the social media options that are currently available.
There are two applications that have been released within the past few weeks for this reason.
Both Split and Cloak are mobile apps that use geolocation technology to map the position of individuals that users don’t want to run into someone they used to date. Anyone who doesn’t want to be seen can be avoided through the use of this location based tech application. It utilizes updates on location in combination with check-ins that are made on other social networks.
The founders of both mobile apps claim that avoiding exes was the primary inspiration.
According to Split’s founder, Udi Dagan, there was one “bad night” in which he ran into two of his ex-girlfriends and. This caused him to come up with an app in which check-ins are used from Facebook, Twitter, Foursquare, and Instagram, so that people can be tracked and avoided when they are located nearby.
From the Cloak side, a co-founder, Chris Baker, explained that “My co-founder Brian ran into his ex four times in one month.” He went on to say that this let them know that they “had to do something.” That application uses Foursquare and Instagram to help a user to be able to find both friends and not-so friends. Baker explained that Twitter and Facebook would be added very shortly.
The founders of both products were not completely unaware of the issue of privacy concerns that potential users would bring forward. They also both responded to claims that they would be contributing to potential stalking and other location privacy issues by saying that all of the information that would be made available through the applications would already be posted over social media. These mobile apps simply aggregate the information that is already being posted by the individuals to be avoided.
Although smartphones provide a very important channel, it’s the larger screens that bring in the big sales.
While smartphones may be attracting a great deal more attention from the media than tablet commerce, the story is notably different when it comes to the perspective of the retailer.
These merchants have recognized that the larger screens are the most important place for focus.
Tablet commerce is vital to retailers because these bigger mobile devices are used by consumers to do more of their online retail browsing than smartphones. Even though the penetration rate of smartphones is greater than that of tablets among consumers in the United States, the larger screens make up notably more retail traffic and sales than the smaller counterparts.
It is this knowledge that makes tablet commerce the most important channel in mobile.
BI Intelligence has recently released a report that examined the entire mobile commerce environment and determined that retailers have taken their time in differentiating between the performance of tablets and of smartphones. M-commerce as a whole and the individual branch of t-commerce provide different results, and merchants are only just now starting to recognize this and take action on what they know.
The report has made some recommendations for retailers and where they should be placing their focus in order to respect the importance of tablet commerce. The reason that they feel that they should prioritize the larger screen include:
• Higher order values than those made over smartphones and four times the overall revenue (at an average order value of $151 over tablets and $124 over smartphones).
• More overall traffic from larger screen devices.
• Greater retail traffic as consumers prefer visiting retail websites over tablets than over smartphones.
• Improved conversion rates as larger mobile devices convert seven times more than smaller when it came to paid search clicks in the United States. The iPad brought in the vast majority of those conversions.
• Better user demographic, as tablet computers are more likely to be owned by consumers and households that are within the higher income bracket, which are key targets for retailers.
