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Location based marketing campaigns proved successful at the Super Bowl

| February 13, 2014

This not only indicated that mobile advertising is going mainstream, but that specific techniques are the most worthwhile.

It came as no surprise that mobile would play an important role in the advertising that went on at Super Bowl 2014, but the popularity and success of location based marketing was considered to be a highly notable trend, this year.Location Based Marketing - Football Event

This data has now been released following the first massive advertising event of the year.

Social media marketing had already been expected to play an important role, this year, and it certainly did. The Super Bowl ads were riddled with opportunities for viewers to take part in interactive campaigns. But it appears to be the location based marketing techniques that truly took the cake throughout the event, particularly due to additional efforts such as the wireless beacons that were installed by the NFL within the stadium as well as in areas such as Times Square.

This gave fans the opportunity to take part in location based marketing campaign interactions.

The techniques gave the fans the ability to do everything from finding the nearest bathroom to discovering the closest place where they could purchase licensed Seahawks gear. So far, this is likely the largest mainstream event to use wireless transmitters specifically for this type of advertising purpose. That said, it doesn’t look like it’s going to stop.

The success of the event only secured the intentions of the MLB to add its own beacons, but this will also be occurring outside of sports advertising. American Eagle Outfitters and Macy’s have also announced their own campaigns that will involve the use of beacons.

This type of hyper location based marketing helps to target consumers at precisely the best possible time to reach them to shop for products when they are already thinking about that type of purchase, and when they are most ready to pay attention to deals for products and to learn about additional items that are available.

While this isn’t necessarily a brand new concept, it is becoming truly mainstream for the first time due to the widespread use of smartphones, using techniques such as geofencing, geoaudiencing, and geoconquesting, among others.

QR codes used in some Texas classrooms

| February 12, 2014

Students in Lufkin are enjoying a much more technology friendly experience in their lessons.

Students across the Lufkin district in Texas took part in a Digital Learning Day, which allowed them to learn about how to use a popular type of mobile devices to be able to scan QR codes in order to gain more information through the use of technology.QR Codes Used in Classroom - Texas

The students discovered how mobile gadgets could read the quick response codes.

According to Jaren Chavros, a student at Dunbar, “A QR Code without the devices, it just looks like black dots, but the devices can scan and all the little dots are like words for the device.” The students learned how to use common mobile devices to scan QR codes and open up a range of information. In this case, it was presented to them in the form of clues that were critical to moving forward in a recycling scavenger hunt.

The QR codes were seen as a great opportunity to help to bring together technology and a lesson in recycling.

According to Summer Garcia, the LISD technology specialist, “I thought it would be a great way to integrate what they are doing with recycling and something they could easily use with the devices they were bringing.”

Once the students used the mobile devices to scan the quick response codes, they would receive the clue that they would need to head off to the next among the five different stops – the first among which was the playground. Finally, when they had completed the scavenger hunt, they had the opportunity to show adults what they had discovered along the way.

Although the program was available to children from the second grade and up, Garcia acknowledged that they could have started younger as kids before that age are already well aware of how to use those mobile devices and could quickly learn how to scan QR barcodes.

By the time the children had scanned the QR codes and learned all of the recycling lessons from the scavenger hunt, they were then keen to share what they had discovered with their parents, spreading the word even further.