Mobile games take up majority of consumers’ time

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Mobile Games TimeMobile games account for massive time sink for most consumers

Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.

Study shows that people spend a lot of their time on gaming

The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.

Reports highlights the prevalence of mobile games

Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.

Games are attractive due to their accommodating nature

The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.

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